The good thing with acronyms is that they are easy to remember. Their weakness is that it’s easy to forget their meaning. Let’s consider CRM for instance, it means “Customer relationship management”. I repeat customer relationship management.
If we have a closer look, we are forced to admit that CRM has been lead astray to become, [...]
Entries Tagged as 'Innovation'
What CRM is and what it should be
January 25th, 2010 · View Comments · Organization & Management, enterprise 2.0
Tags: Communities·crm·customer·customer relationship·customers·Innovation·relationship·sales·social crm
Enterprise 2.0’s weakness ? Decision
December 29th, 2009 · View Comments · Recommended Bookmarks
Let’s assume that, through a mix a community management and socio-collaborative management, businesses manage to make information and people for identifiable and accessible in order to facilitate and accelerate workaday execution, solve problems and invent tomorow’s products and operating models. Even if that sounds seducing, there’s something wrong in the reasonning.
All these dynamics and informations [...]
Tags: autonomy·conversations·decision·decision-making·enterprise 2.0·Innovation·organization·practices·processes·social software 2.0·social-software·workflows
A socialnomics Manifesto
October 12th, 2009 · View Comments · Communication, Ideas & innovation management, Organization & Management, Social Networking, social computing
I rencently mentioned the word “socialnomics“. Whatt’s the interest ? In an interconnected world (not only by the net…a world were everything can impact everything, it’s essential to understand the context to define the systems (enterprise, project, organization, management) we have to implement. So let’s try to summarize things.
- the world is full of stakeholders. [...]
Tags: Innovation·management·marketing·social crm·socialization·socialnomics·stakeholders·strategy·value·value chain·value creation
With Social CRM, enterprise 2.0 goes out of the black box and marketing gains importance
October 5th, 2009 · View Comments · Communication, Organization & Management, Social Networking, enterprise 2.0, social computing
Many things have been told and invented in the 2.0 field since the word was coined in the internet world and become trendy in the business world. With more or less success. Sometimes it was great step in conceiving new models for operations, sometimes if was only a smoke cloud aiming at making people forget [...]
Tags: alignment·enterprise 2.0·Innovation·marketing·social crm·value chain 2.0
Enteprise 2.0 : real benefits for whom makes efforts
September 15th, 2009 · View Comments · Organization & Management, Social Networking, enterprise 2.0, social computing
McKinsey recently issued a new report in the line of what they already published these last months. It’s about the benefits enterprises can take from enterprise 2.0. After having focused on what makes successs possible, McKinsey is now starting to evaluate concrete beenetids. As often, I’d say that those who are closely following the “E2.0 [...]
Tags: adoption·culture·enterprise 2.0·Innovation·mckinsey·open innovation·social crm·stakeholders·workflows
Your knowledge helps you more than your productivity
September 9th, 2009 · View Comments · Information / knowledge management, economy, knowledge-economy, social computing, strategy
I’ve always had an ambiguous feeling about productivity. In the one hand, doing more or faster with the same amount of resources is a significant improvement. In the other hand, with hindsight, we have to admit that productivity continuously increased these last decades, that whenever a hard time everything is done to increase it even [...]
Tags: collaboration·economy·ecosystem·Innovation·knowledge·knowledge-economy·learning·problem solving·productivity·ROA·social media·social-software
Social CRM needs more than a CRM approach
August 24th, 2009 · View Comments · Organization & Management
Ross Mayfield recently published a fundamental post about “social CRM“. The statement of fact is simple : 1% of customer’s conversations improve the organizational knowledge, 9% touch the organization without changing anything and 90% are not heard at all, businesses miss an impressive source of possible improvemens. I’m not meaning 100% of these conversations are [...]
Tags: conversations·crowdsourcing·Innovation·marketing·process·quality·social crm·value chain
Is Innovation an Affair of State ?
August 19th, 2009 · View Comments · Ideas & innovation management, economy
Innovate, Innovate ! You must innovate. That’s this year’s hit ! Even this crisis’ hit, since crisis and especially this one force us to review many certainties and reinvent many things we used to take for granted. Innovation is shown as being the enterprise’s call. Innover ! Il faut innover. C’est le tube de l’été, [...]
Tags: government·Innovation·state
Will you have to throw your marketing outside of the window ?
August 17th, 2009 · View Comments · Communication, Ideas & innovation management, Social Networking, social computing
McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied on the title to pounce on it may have been very disappointed since it’s more about the realtionships between businesses and their ecosystems than about internal management issues. But that’s not [...]
Tags: community management·crowdsourcing·ideagoras·Innovation·LEAD·marketing·mckinsey·pull·push·socialization·value chain·value chain 2.0·web 2.0·web 3.0
Innovation : from a “OR” to an “AND” culture
March 12th, 2009 · View Comments · Ideas & innovation management, Organization & Management
What I can draw from this video is that what charaterize really innovatve companies is that they can find their way between assumptions that seem contradictory. They think in terms of “AND” instead of “OR”.
One may answer that always looking for compromises leads to solution that bring nothing, that choices have to be made and [...]
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