Succeeding by leveraging non-proprietary intangible assets

In short :the adoption of new organizational models is made necessary by the need for optimizing the way businesses leverage their intangible assets. Beyond this complex matter there’s another emerging reality : businesses should learn to mobilize and devalop assets that are not theirs. What raises questions about engagement models and the relevance of current [...]

What new capabilities did organizations acquire in the last 7 years ?

Summary : good intentions and passion are useful but not enough. More than individual initiatives happening on the fringe of the organizational model (and sometimes against it), businesses need to develop a really new of way of doing things. While the “enterprise 2.0″ or “social business” has been around for about seven years, where did [...]

Is your organization conductive ?

Summary : a conductive organization knows how to organize on information flows and turn them not into inert matter but into actionable assets to serve the market and sustain its own success. Information management is not an isolated discipline but a comprehensive approach of how the whole company should operate. In “The Conductive Organization”, Hubert [...]

Enterprise 2.0 and social business : yes but why ?

SocialBusiness

Summary : while the need to transform organizations seems to be a given for anyone it seems that the only that are still doubtful are organizations themselves. To be more specific they don’t seem bo be very concerned by the argument that are put forward. Convincing enough to start tactical and window-dressing programs, not enough [...]

Enterprise and business first, 2.0 and social second

SocialBusiness

Summary : Enterprise 2.0 and social business when they become, as it often happens, their own goal, struggle to convince businesses of their significance. The reason is simple : beyond soft and qualitative benefits, the quantitative aspect is often overlook while, in the end, the enterprise has no other purpose than producing tangible wealth. This [...]

The risk of an internal social bubble

SocialBusiness

Summary: Is there a risk of an internal bubble caused by the 2.0 and social trend ? Not a vendor bubble, but a bubble that related to the value of internal projects. Why ? : After years of efforts, of investments, the benefices drawn from the projects, even when tangibles and real, are to small [...]

Nothing is lost, nothing is created, everything is transformed…but not luckily

SocialBusiness

Summary : there’s a missing link in the enterprise 2.0 discourse that does not reassure organizations. They’re being asked an impressive effort to generate information, connect people, they’re being told all the benefits they can draw from that but are not explaine the mechanism that will turn this information potential into tangible results. The fact [...]

Enterprise 2.0 and ROI : forget the “whether” and focus on the “how”.

Summary : even if the concep of ROI, in its traditional sense, hardly hardly works for enterprise 2.0, overlooking the question of tangible benefits tha should be expected is impossible. But the reasonnings on this issue suffer from a noticeable bias : technology is assessed in the current context while it needs organizational and management [...]

Behind enterprise 2.0 there’s coherence

I’d like to go further into a point I mentioned in a previous post and that deserves some more explainations. According to what we can often hear or read (and that I sometimes wrote here too), organizations lack many things to perform in today’s context. What has to be understood like “they need to acquire [...]

Enterprise 2.0 and ROI : beyond numbers it’s about meaningful arbitrations

SocialBusiness

The debate on the ROI of Enterprise 2.0 is far from its end even if I often have the impression that avoiding the question is a common easy answer. Either the “we don’t care” or the ‘it’s different, you can’t understand” answers don’t satisfy me. When an enterprise is asked to invest energy, time, money, [...]