In short :the adoption of new organizational models is made necessary by the need for optimizing the way businesses leverage their intangible assets. Beyond this complex matter there’s another emerging reality : businesses should learn to mobilize and devalop assets that are not theirs. What raises questions about engagement models and the relevance of current [...]
Is your organization conductive ?
Summary : a conductive organization knows how to organize on information flows and turn them not into inert matter but into actionable assets to serve the market and sustain its own success. Information management is not an isolated discipline but a comprehensive approach of how the whole company should operate. In “The Conductive Organization”, Hubert [...]
Enterprise 2.0 and ROI : forget the “whether” and focus on the “how”.
Summary : even if the concep of ROI, in its traditional sense, hardly hardly works for enterprise 2.0, overlooking the question of tangible benefits tha should be expected is impossible. But the reasonnings on this issue suffer from a noticeable bias : technology is assessed in the current context while it needs organizational and management [...]
Behind enterprise 2.0 there’s coherence
I’d like to go further into a point I mentioned in a previous post and that deserves some more explainations. According to what we can often hear or read (and that I sometimes wrote here too), organizations lack many things to perform in today’s context. What has to be understood like “they need to acquire [...]
Enterprise 2.0 and ROI : beyond numbers it’s about meaningful arbitrations

The debate on the ROI of Enterprise 2.0 is far from its end even if I often have the impression that avoiding the question is a common easy answer. Either the “we don’t care” or the ‘it’s different, you can’t understand” answers don’t satisfy me. When an enterprise is asked to invest energy, time, money, [...]

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