Social Collaboration in Europe : leadership and misunderstandings

collaboration

After McKinsey, Pierre Audoin Consultants issues their report on the state on social collaboration in Europe. If also offers a comparative vision of how things are doing in France, England and Germany and provides a very sound analysis that matches with what practitioners actually see on the field. German and english are operational, french prefer [...]

Businesses focus too much on enterprise social networks

SocialBusiness

In brief: enterprise social networks mobilize attention and effort. But by focusing too much on social networks – and only on them- they forget that they’re only a recipients whose value comes from they periphery through flows of information that are born and finish elsewhere. Even if enterprise social networks projects are multiplying, if everybody [...]

Social networks and business applications integration : what the hell are vendors doing ?

marketstrat

In short : social network and business applications are the two complementary sides of anyone’s work and the tools that support each one should break down the artificial wall that separates them. Vendors are working on it but some approaches of social/business integration show a real misunderstanding of what end users need. Heretical thinking three [...]

Enterprise 2.0 and social business : what’s next ? (Part 2 : the tools)

marketstrat

Summary : the predictable evolution of social and 2.0 strategies will cause a reorganization of a landscape that’s essentially crowded by social networks todays. The already-started evolution of business tools, the need for tools helping to manage and measure the human capital in a new paradigm will cause a radical evolution of traditional players as [...]

Transform usages and boost social networks adoption with email

marketstrat

Summary : there’s no biggest enemy for any enterprise social network than the email it’s supposed to replace and that will remain central on user’s screen for years through its client. What is a big barrier to change. But some may also choose to take the bull by the corns : deep integration of email [...]

Enterprise 2.0 and social business : what to expect in 2012 ?

marketstrat

Résumé : what will be the enterprise 2.0 / social business in 2012 ? It will highly depends on choices organizations will make to deal with the paradox of finding ways to go out of the crisis while not having much money to invest. 2012 will certainly be the year where window window-dressing projects and [...]

Google + : an enterprise tool ?

marketstrat

Summary : Can Google Plus become a major player in the enterprise software field ? It will depend on its positioning and the efforts Google will make to understand a field where things have always been difficult for them. Google Plus is not a social networking platform but brings relevant answers to exchange and communication [...]

An internal social network replaces nothing but improves the existing

marketstrat

Summary : A social network ? Yes but to replace what ? How many times did we hear this question at the time this kind of tools was entering the corporate workspace. Considering social networks as something that will replace existing tools often lead some misuses, for things it was not designed for. As a [...]

Information should go from tool to tool. End users shouldn’t.

marketstrat

Summary : Even if there are lots of discussions on new ways of working and the tools that will make it possible, very little attention is paid to the matter that’s being worked and the reason why it’s worked. Employees, who need to gather knowledge, information and people from many tools, still don’t have any [...]

What is a social intranet or an intranet 2.0 ?

marketstrat

Summary : Everybody’s talking about social intranets or intranet 2.0 but none have a clear idea of what it can look like. Between the myth of intranets being replaced by social networks and traditional owners of the intranet fearing the end of the top-down model, ideological and functional debates may last for long. A social [...]