Email vs social networks : it’s about the client, not the signal

marketstrat

In brief : wondering if there’s any reason to use a social network for a private conversation implies that having many tools coexisting is a given, a constraint. But it’s not. The given is the need to manage many forms of interactions and the question should rather be about why using different tools for a [...]

Enterprise 2.0 and culture : change or do with it ?

SocialBusiness

Summary : Behind culture there are one thousand things, more or less objective or real to explain with more or less sincerity what prevent organizations and people from changing. Enterprise 2.0 faces the same kind of problems even if it’s not specific to it.  Acknowledgement : it’s an real concern that can be counterbalanced by [...]

The conversational enterprise : opportunity or dead end ?

SocialBusiness

If we listen to what’s being said here and there, the future of business is conversation. A concept that’s not so easy to get for many organizations for two reasons : • Intuitively, conversation makes think of chat…what means waste of time • In the management ideology, there are those who talk and those who [...]

Do we work the same way with providers and with colleagues ?

SocialBusiness

The answer is obviously not. And not only because this is not the same kind of contracts. It’s because businesses still act according to the model that makes them consider their employees on one side and the others on the other side. And in the middle…they build walls. They proctect from the outside although value [...]

B2B,B2C, E2E…and why not EWP ?

SocialBusiness

My point here is to consider the way the interaction within businesses and between businesses and their environment are thought and realize how old language habits structure our thinking and lock it up into old schemes. At the beginning there was B2B and B2C. B2B because businesses used to make business together and B2C because [...]

Boards in the mist

SocialBusiness

Boards have to be mobilized in order to make the right decisions to survive the crisis. Nothing new. But according to this essay from McKinsey, it’s far from being that simple. Three reasons are put forward • Boards follow unchanging procedures and ritualss. Defines shedules on a yearly basis, documents  and agendas fixed many weekds [...]

What kind of social networks do companies need ?

socialmedia

Need for synergies, for connections, to do more with less ? Whatever the official reason is (and sometimes the unofficial one), companies are now turning back to the gool old network, renamed “social network” to stick to the the current climate, to find new pools of performance. Because companies focus on efficiency, people’s network is [...]

Digital Nomads : today’s community for tomorrow’s workers

marketstrat

Perhaps you’ve already heard about Digital Nomads. More than a site it’s rather a community for those who break the traditionnal link between working and being at the office and use the right tools to be connected and able to work anywhere, anytime. Alone but not isolated : digital nomads often interact more with their [...]

Do french companies really understand nothing to web 2.0 ?

socialmedia

A recent Jemm Research survey made upon IBM request [fr] shows that french companies can’t identify web 2.0 tools and their benefits. Do we have to worry about that ? According to me the way things are asked introduces a bias in the answer, most of because they took the issue wrong side up. What [...]