Among the many misunderstandings that may slow adoption of new practices and tools, there is the fear communication managers may have of what is often presented as a new freedom of speech for employees.
Nothinb but logical : the role of a communication department is to spread the corporate message and avoid any kind of interference. The fact employees could speak spontaneously is something that is neither expected nor conceivable and that is the incarnation of the worse kind of interference.
Being interviewed about this issue a few weeks ago, I tried to dispel what is, according to me, a pure misunderstanding.
I think that a mistake is being made on both the notion of communication and the context of the so-called freedom of speech.
You can find the "original" french version of this blog here
