Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won’t go without bringing many questionings for marketing people as well as possible disputes.
One of the social CRM principles is to create attention, then relationship in order to “pull” the business. It’s not about [...]
Bertrand Duperrin's Notepad
Thoughts on management, HR, social networks…and enterprise 2.0
" The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Antoine Riboud.
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