One thing is sure : the “after the crisis world” will be very different from what it was before. It may seem obvious, but if we have a closer look at what happened in the past, we have to admit many upturns consisted of the rebuilding of what used to exist as it was. This time it seems that both economy and society learned things.

• growth is not and endless spiral. Especially if you want it to be strong.

• whoever creates value for onself while destroying value for the others will be impacted by the economical consequences of his behaviors one day or the orther.

• Companies are parts of an ecosystem (customers, suppliers, employess…). If a part of this ecosystem collapses, the company will soon follow because when value is destroyed at its periphery, it destroyes its own potential markets.

• Growing by developping new markets is healthier than using financial lever to balance the fact its current markets are finite.

• People, at the same time employees, clients, and member of the society, now want to fully play their part and judge corporate behaviors according to these lessons.

All this things are worth because management and work models will be impacted by these societal facts and, in the same way, being successful in this new context will imply new internal practices. This teaches us, once again, that the current crisis is not as economic as it may seem.

This can lead to predict the advent of business models of a new kind, close to Umair Haque’s smart Growth Manifesto d’Umair Haque. But many people wonder when it will happen and how it may look like. A first example is coming from France with “Danone Supporting Life”.

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