The freemium model, that is everyday more popular on the web, is now entering the world of enterprise software. What is it about ? Allowing people to use a software for free, with basic functiunalities that are enough for a minimal use, while proposing a premium version, richer, paying, and try to make most users [...]
Entries Tagged as 'marketing'
Freemium and enterprise software : frustrate the right person !
February 26th, 2010 · View Comments · IT
Tags: busness model·enterprise software·marketing·premium·software
blueKiwi : the good use of conversations
February 19th, 2010 · View Comments · Social Networking, enterprise 2.0, social computing
The last “Virtual Enterpise 2.0 conference” was a good opportunity to visit some vendor’s booth to know what to expect from them in 2010. I finally had a look at blueKiwi to see what was new at our European leader.
[Disclaimer..: I joined blueKiwi at the versy beginning of the company and left in last décember. [...]
Tags: bluekiwi·Communities·conversations·facebook·freemium·linkedin·marketing·social crm·social networks·twitter
Will you know how to export your conversations and focus on transactions ?
December 7th, 2009 · View Comments · Communication, HR & Management 2.0, Social Networking, recruitment
The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web by people who are suddently feeling out of date.
For many people, the revolution brought by the web is the so-called new “power” that’s in internauts’ hands. According to me this power, [...]
Tags: attention·Communication·conversations·exchanges·Human resources·marketing·recruitment·social networks·transactions
How to understand and position enteprise 2.0 in the real enterprise
December 1st, 2009 · View Comments · Communication, Communities, HR & Management 2.0, Organization & Management, Social Networking, enterprise 2.0, social computing
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
Tags: adoption·attention·business process·Communities·community management·crowdsourcing·customers·enterprise 2.0·human-capital·implementation·information capital·informational capital·internal-communication·management·management 2.0·marketing·process·social management·socio-collaborative management·support
7 web 2.0 words to use cautiously with real managers
November 25th, 2009 · View Comments · Communication, Communities, Recommended Bookmarks, Social Networking, enterprise 2.0, social computing
Even if enterprise 2.0 has its source in web 2.0, everybody now recognize that what we can see and use on the web needs to be tidied up to enter the workplace. One of the stumbling blocks can be found in language : sometimes even if two people agree on the content, the form can [...]
Tags: 2.0·Communication·Communities·contents·enterprise 2.0·marketing·social·usages·web 2.0
Social CRM and lead generation : headaches ahead !
November 2nd, 2009 · View Comments · Communication, Organization & Management
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won’t go without bringing many questionings for marketing people as well as possible disputes.
One of the social CRM principles is to create attention, then relationship in order to “pull” the business. It’s not about [...]
A socialnomics Manifesto
October 12th, 2009 · View Comments · Communication, Ideas & innovation management, Organization & Management, Social Networking, social computing
I rencently mentioned the word “socialnomics“. Whatt’s the interest ? In an interconnected world (not only by the net…a world were everything can impact everything, it’s essential to understand the context to define the systems (enterprise, project, organization, management) we have to implement. So let’s try to summarize things.
- the world is full of stakeholders. [...]
Tags: Innovation·management·marketing·social crm·socialization·socialnomics·stakeholders·strategy·value·value chain·value creation
With Social CRM, enterprise 2.0 goes out of the black box and marketing gains importance
October 5th, 2009 · View Comments · Communication, Organization & Management, Social Networking, enterprise 2.0, social computing
Many things have been told and invented in the 2.0 field since the word was coined in the internet world and become trendy in the business world. With more or less success. Sometimes it was great step in conceiving new models for operations, sometimes if was only a smoke cloud aiming at making people forget [...]
Tags: alignment·enterprise 2.0·Innovation·marketing·social crm·value chain 2.0
Lessons from a crisis and the behavioral economics
August 26th, 2009 · View Comments · HR & Management 2.0, Organization & Management, economy, enterprise 2.0
A year ago, the world entered a crisis that didn’t let it unhurt. A crisis I won’t call economic or or financial since I think the disease was deeper. Anyway, many people understand that, this time, we’ll have to be more creative than in a past and not rebuild things as they were. But [...]
Tags: behavioral economics·collaboration·crowdsourcing·customer relationship·customers·economy·irrationality·marketing·rationality·socialization·value chain
Social CRM needs more than a CRM approach
August 24th, 2009 · View Comments · Organization & Management
Ross Mayfield recently published a fundamental post about “social CRM“. The statement of fact is simple : 1% of customer’s conversations improve the organizational knowledge, 9% touch the organization without changing anything and 90% are not heard at all, businesses miss an impressive source of possible improvemens. I’m not meaning 100% of these conversations are [...]
Tags: conversations·crowdsourcing·Innovation·marketing·process·quality·social crm·value chain
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