Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things are slowly emerging about it. A few weeks ago, I came across a very interesting web tv show about it (sorry…it’s in french). While watching the video, a sentence grabbed my attention. You know, the kind of thing [...]
The freemium model, that is everyday more popular on the web, is now entering the world of enterprise software. What is it about ? Allowing people to use a software for free, with basic functiunalities that are enough for a minimal use, while proposing a premium version, richer, paying, and try to make most users [...]
The last “Virtual Enterpise 2.0 conference” was a good opportunity to visit some vendor’s booth to know what to expect from them in 2010. I finally had a look at blueKiwi to see what was new at our European leader. [Disclaimer..: I joined blueKiwi at the versy beginning of the company and left in last [...]
The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web by people who are suddently feeling out of date. For many people, the revolution brought by the web is the so-called new “power” that’s in internauts’ hands. According to me this [...]
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won’t go without bringing many questionings for marketing people as well as possible disputes. One of the social CRM principles is to create attention, then relationship in order to “pull” the business. It’s not [...]
I rencently mentioned the word “socialnomics“. Whatt’s the interest ? In an interconnected world (not only by the net…a world were everything can impact everything, it’s essential to understand the context to define the systems (enterprise, project, organization, management) we have to implement. So let’s try to summarize things. – the world is full of [...]
Many things have been told and invented in the 2.0 field since the word was coined in the internet world and become trendy in the business world. With more or less success. Sometimes it was great step in conceiving new models for operations, sometimes if was only a smoke cloud aiming at making people forget [...]
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