Tag: marketing
Customer relationship
With digital the space between companies and customers is infinite
Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest...
Customer relationship
Knowing is not not understanding the customer
I've already written about how customer understanding matters. That's key to a personalized experience and marketing and...
Digital Transformation
Treat your employees as if they were customers
One of the main challenges of digital transformation is aligning the internal and the external side, or,...
Customer relationship
The gap between brands and consumers is getting wider
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
Customer relationship
Are CMO and CHRO the winning duet of the digital transformation ?
Who should be in charge of the digital transformation ? There's no magic model that works in...
AI and robots
IT departments in the digital age : from collaboration to robots, with Frederic Charles
Collaboration, role of the CIO, data, connected objects : what are the big trends of digital transformation...
Customer relationship
Putting the H back at the center of HR
At the end of october I attended the HRTech Europe conference in Amsterdam to see what was...
Collaboration
What’s wrong with social collaboration ?
Whatever people say in public, there's something wrong with social collaboration. There are more and more initiatives,...