Tag: marketing
Collaboration
The digital enterprise : customer-focused, dreamy and poorly collaborative
McKinsey recently published a report on the state of the digital enterprise. There are three thing to...
Management
When Bugdet is not Power anymore : the end of HiBOO
Who's deciding in the enterprise ? Everyone will have the same answer : the one who has...
Collaboration
Enterprise 2.0 and Social Business : the end of denial ?
While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it...
Customer relationship
Marketing getting lost in digital according to Accenture
Accenture issued a CMO Insight Survey,summing-up the challenges of digital marketing. The result of this is difficulty...
Customer relationship
The individalization of custmer relationship : why and how ?
The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments,...
Books I read
Opting in : the web brings product management back on the field
Social media and networks have something paradoxical for product directors or marketers. On the one hand they...
Customer relationship
If you leave your marketing alone, digital won’t fix it
In short : while digital was supposed to trigger a new era for for marketing, it seems...
Books I read
When Marketing and Communication face the wisdom of crowds
In brief : communication and marketing often feel helpless as the malleable mass becomes a wise crowd...