Once again I found this nugget thanks to Luis Suarez . And as usual, the same question comes to me : what does it inspire “normal” people with ?
A 15 yo consultant wrote a white paper about teenagers. And so what ?
July 23, 2009 By 1 Comment
The case made much noise last week. A 15 years old consultant at Morgan Stanley produced a white paper on how young people of his generation uses medias. And all the world to swoon over the document, to such an extent it was propelled on the front page of the Financial Times website. I hastened to read this report that was supposed to change the face of the world.
I let you read them before we dig a little.
Media&Internet How Teenagers Consume Media
You can find the "original" french version of this blog here
