Agility : towards the “market enterprise”

SocialBusiness

In brief : Enterprise 2.0 and Social Business aim at a flexible and disintermediate allocation of intangible assets, according to needs, for a better organizational agility. A model that can’t be affixed on actual planned ones that are the norm, despite of the numerous adoption programs. To explain and justify many new approaches to work [...]

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will be the levers. A common mistake is to keep on managing customers the old way, as a passive target whose only function is to buy in a system where value is [...]

Are customers more reliable than employees ?

SocialBusiness

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end) it’s a part of an ongoing improvement approach, or of a social crm one but one thing is sure : businesses are aware they have to co-built, invent et reinvent things with their wider ecosystem : clients, employees [...]

Enteprise 2.0 : real benefits for whom makes efforts

McKinsey recently issued a new report in the line of what they already published these last months. It’s about the benefits enterprises can take from enterprise 2.0. After having focused on what makes successs possible, McKinsey is now starting to evaluate concrete beenetids. As often, I’d say that those who are closely following the “E2.0 [...]

My Webcom 2009 in a few words

socialmedia

You may have a few ideas of what I liked at webcom if you followed my twitts yesterday, but before going deeper into each topic into future posts, here’s what I found really interesting. Some thoughts, ideas, favorites in a jumble • Don’t refuse abnormality because it’s tomorrow’s normality. Cycles from the one to the [...]

Community management is about business, not claptrap

SocialBusiness

I recently bumped into a post putting community managers on their guards : if they can’t demonstrate / deliver any ROI they may face very hard times in a near future. In the one hand I share the idea according to which, “external” community management (that is not the same thing as community management for [...]

The Next Step in Open Innovation

SocialBusiness

Distributed innovation, collaboration with clients and partners are becoming central in companies’ strategic reflexion. To learn more about this subject I often discuss here, it’s at McKinsey’s. Google+