Tag: open innovation

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us...

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end)...

The Next Step in Open Innovation

Distributed innovation, collaboration with clients and partners are becoming central in companies' strategic reflexion. To learn more about...