Generally, when I talk about social networks for other people than employees, I’m answered “ah ? I thought you were not interested in all these marketing things”. This is the obvious proof that, for many people and many companies, when you aim at an external audiance it’s for communication and sale purpose, following a one way flow. Said differently : “outside we talk, inside we work and both have nothing in common”. Seen with a little distance it embodies the idea according to which it’s the company that condition its environment and not the opposite.

Preconceived ideas that were true at a given moment but shows we are now entering a new era.

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