Knowing that people have to face multiple contexts in their work, we have to make sure that new practices and tools are enablers in each situation. I do not write “social” or “2.0″ in purpose because these words are so tied to communities and social networks that we often forget that the underlying concepts may be helpul in many other cases. Moreover, even if they are dimensions that have to be developed in the workspace because they are nearly nonexistant at this time, they don’t apply to all work situations and does not meet all needs.
Enterprise 2.0 is a big bag full of interesting concepts but its downside is that people are often tempted to apply everything everywhere instead of applying only a part of it to some needs, depending on their relevance to the context. But that’s not because not everything is community that some logics may not be used separately, with less ambition. Doing this means starting from people’s needs and context instead of throwing them in an unknown world which sense is hard to perceive. As a matter of fact, the goal, that must not be overlooked, is to help people to be more efficient in their workaday tasks. Before being told what they could do with new tools and business practices, they’d rather be taught how, as a starting point, they could do better what they already know.
). I attend very few conferences to protect myself from the “bowl” effect : always being with people who think like you often makes you forget the “real enterprise”. Here, a lot of “real” people, looking for answers to their concerns, I really had the impression that something is transmitted instead of self-contragulating among “experts”. Of course, there were the speeches (interesting, no bla-bla that only highlight the speaker without any value for the audience), the business contacts…but also a human contact with the people, the city, I hardly find elswhere. A business event that makes you feel well is so rare…
You can find the "original" french version of this blog here
