Personal Branding is a very fashionable topic today. More than that, it’s a deep trend that is overdiscussed because of its yougness. A day will come that it will be so obvious that no-one will feel like arguing anymore. The purpose is to manage one’s reputation and professional brand in order to :

- those who are looking for informations about someone find what’s needed to assess his skills, his ability to do hold a defined job.

- this person appears as the “right person” when recruiters are looking for a defined profile without having any name in mind.

This may also help freelances to find missions but let’s admit it’s more about an applicant to recruiter relationship.

Being one of those who think that a good recruitement is more about bringing together people and companies who really fit the one with the other instead of making a selection, I think that the other side of the relation has to be improved too : the one that helps applicants to have a better undertanding of the company. Recruitment is like waltz or rock n’roll : you’ll never dance very long if you don’t get the right partner.

The current crisis that makes  so many people look for any kind of job musn’t make us forget major issues that will happen in the future.

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