How to integrate innovation in your organization…with your IT dept.

I’coming back on an article titled “Teaming Up to Crack Innovation Enterprise Integration” and issued in the Harvard Business Review in last november. It has many interests : it’s about the vital problematic of innovation, it shows this so-called innovation can only be distributed and rely on sharing, it shows how such principles can be put at work within companies and explain the role of IT.

• The principle

Growth rely on two factors : innovation (ability to propose new products that meet the maket’s expectation and conceive new processes and business models) and integration (ability to make separate entities work together in order to lower structural costs, higer overall production capacity and discover new opportunities).

• The constraints

Integration and innovation share a common point : they are not in most of corporate DNAs. Innovation because it breaks with traditional habits and is more often stifled than promoted, integration because it goes against local optimization that it tries to replace with a systemic approach.

More, because they suppose more exchanges and an increased work on information, these logics need a strong support from IT departments and yet the article mentions a survey that shows that if half the IT depts are in charge of integration and a third of innovation, very few of them are in charge of both.

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Social computing revolution at Procter and Gamble

For those who are looking for examples, evidences that show “it’s possible” and “it’s make for creating value” and “it’s not only about IT companies”, I suggest to have a look at what’s going on at P&G.

They’ve been using blogs and wikis for seven years to create and share information. In january they decided to open a one and only web entry to all these contents..and more, in order to provide their people with a coherent suite. A big change ? Yes but they are confident, proud they are to count 10 000 employees on facebook and 16 000 on linkedin. Who’s talking about banning Facebook ? [Read more...]