Summary : tomorrow’s organization will be connected and communicative. This is the only way to success in the knowledge economy. But communication and exchange, which are essential foundations for collaboration, need a sender and a receiver who mobilize their attention. But attention, more than time, is the scarce productive ressource which use has to be [...]
Summary : “Reverse the pyramid”…other words may be used to scare less but it’s concern shared by many organization. It’s, in some ways, necessary to face the increasing complexity of the world that surrounds us but it’s also the obsessive fear of many organizations and managers used to the command and control model and not [...]
Summary : It’s obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If the “internal” company is more and more trying to get in touch with customers, the world of marketing struggles to make his way toward internal departments. As communication is becoming service, [...]
It’s incredible to see how the subject became fashionable in a few months (anyway in France) and how many experts suddenly emerged on the subjec. As Vincent Berthelot [fr] I was rather taken aback about what it was all about but, at the end, I came to a quick conclusion: – if everyone is transparent [...]
McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied on the title to pounce on it may have been very disappointed since it’s more about the realtionships between businesses and their ecosystems than about internal management issues. But that’s not [...]
Many questioning about enterprise 2.0 these last weeks. How to make it work, how help companies to understand it, how to calculate the ROI ? So many questions that, at the end, can be summed up in only one : undestranding how these new logics can integrate into the existing and add to it. Without [...]
In the “how to build enterprise 2.0″ or “how to make management 2.0 happen in the workplace” series (which is not always the same thing) I think that before defining any action plan it’s important to understand the logic underneath. As a matter of fact, it’s impossible to bring anyone to do anything if he [...]
I started, here and there, writing about the need for changing flows direction within organization : switching from a “pushed” to a “pull” way of producting and communicating. The purpose is to make it possible for people to determine their action according to a goal rather than to an order. Why is that so important [...]
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