Managing information and people is not the same thing

SocialBusiness

Summary : “accept as friend”, “add to your network”, “follow” are concepts that are more and more present in our personal and business lives. That does not come without human issues. One may be interested in the messages, information, signals shared by another person without having a good relationship with this person. Sometimes there’s even [...]

What CRM is and what it should be

SocialBusiness

The good thing with acronyms is that they are easy to remember. Their weakness is that it’s easy to forget their meaning. Let’s consider CRM for instance, it means “Customer relationship management”. I repeat customer relationship management. If we have a closer look, we are forced to admit that CRM has been lead astray to [...]

Network or proximity ? Where’s the value for businesses ?

Social networks seem to be used to fit nearly any case, regardless to the fact their value come from the context. As an example, my newtorks on facebook and linkedin have nothing in common, links are built upon different criterias, in different contexts. Knowing than Mr. so-and-so is one of my contacts on one or [...]