The good thing with acronyms is that they are easy to remember. Their weakness is that it’s easy to forget their meaning. Let’s consider CRM for instance, it means “Customer relationship management”. I repeat customer relationship management.
If we have a closer look, we are forced to admit that CRM has been lead astray to become, [...]
Entries Tagged as 'sales'
What CRM is and what it should be
January 25th, 2010 · View Comments · Organization & Management, enterprise 2.0
Tags: Communities·crm·customer·customer relationship·customers·Innovation·relationship·sales·social crm
Social CRM and lead generation : headaches ahead !
November 2nd, 2009 · View Comments · Communication, Organization & Management
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won’t go without bringing many questionings for marketing people as well as possible disputes.
One of the social CRM principles is to create attention, then relationship in order to “pull” the business. It’s not about [...]
Efficiency, performance, constraints and things 2.0
April 16th, 2009 · View Comments · HR & Management 2.0, Organization & Management, enterprise 2.0
We saw in a previous post that one of the best ways to improve performance was not to push to people to make impossible things but to get rid of the constraints that crub their performance. Once that said, if the vision is understandable by everyone (rather than trying to push something large in a [...]
Tags: behaviors·Communities·constraints·enterprise 2.0·Human resources·leadership·management·management-2.0·marketing·offer·performance·pressure·resources·sales·theory of constraints·time·trusts·unrefusable offer
Using web 2.0 to improve sales performance
February 15th, 2009 · View Comments · Organization & Management, Social Networking, social computing
Dennis McDonald and Social Media Today are working on a white paper in order to define where web 2.0 would have the biggest impact on sales processes. To do that, they put a short survey online in order to gather informations from sales managers about their current practices.
I advise sales manager to complete it so [...]
2.0 ratings for employees : it’s not that simple
December 19th, 2008 · View Comments · Collaborative practices, HR & Management 2.0, Intranets & collaborative tools, Organization & Management, Social Networking, enterprise 2.0, social computing
Andrew Mc Afee wrote two interesing posts on the need for using 2.0 ratings for employees ( here and there).This kind of concern seems to be more and more actual for companies (I wrote about it there) and it confirms the accuracy of the old adage “tell me how you’re assessed, I’ll tell you how [...]
Tags: assessment·collaboration·enterprise 2.0·enterprise social networks·evaluation·Human resources·objectives·paradoxical injunction·remuneration·sales·social computing·social networks
Social medias : don’t mistake revenue for organizational performance
August 13th, 2008 · View Comments · IT, Intranets & collaborative tools, Organization & Management, Recommended Bookmarks, enterprise 2.0, social computing
Yesterday morning someone pointed out this CioInsight survey to me (the publication date isn’t mentioned although it would be an useful information…).
It tells us that, among the technologies that will be expected to drive revenue, only 11,5% of enteprises quote social networks and only 12.3% quote wiki. Does it mean enterprise 2.0 is unable to [...]
Tags: enterprise 2.0·financial performance·organization·organizational performance·performance·sales·social computing·social media·social networks·wiki·workflow
You can find the "original" french version of this blog here
