Too little engagement or the failure of manipulation ?

SocialBusiness

Summary : tomorrow’s enterprise, 2.0, social or whatever needs more engagement from employees. But there’s a problem : everything show they’re less and less engagement. Worrying but logical, depending on what one really means by engagement. As a matter of fact, considering the lack of will to undertake the needed change, the word engagement is [...]

Are public social networks really people centric ?

SocialBusiness

Summary : social networks are people centric, or, at least, are supposed to be and that’s taken as a given. In fact those services are more and more dedicated to bringing people around brands, leading the model astray. Everything is ok as long as people find what they’re looking for but the situation can topple [...]