Social and 2.0 : principles to apply rather than postures to adopt

SocialBusiness

Summary : everybody’s talking about social and 2.0 in the workplace but, when it comes to put it at work, they often struggle at moving from a discourse in terms of philosophy and general postures to a practical implementation in everyone’s day to day life. We need to go to a more granular level to [...]

Signals instead of conversations ?

socialmedia

Summary :  enterprises will have to enter the world of conversations. Everything will become conversations between enterprises, employees and customers. Such a concept, when not introduced the right way, is scary for lots of businesses because it overlooks the need to make conversations actionable. Most of all, employees are very uncomfortable with the conversation attitude [...]