Last week I wrote what social CRM meant to me. It’s the inevitable step toward the implementation of a customer relationship management of a new nature. Clients are not only marketing objectfs or elements of a sales pipe anymore but people with whom businesses built things on a long term perspective, beyond the sacred purchase [...]
Entries Tagged as 'social business'
Beyond social CRM : social stakeholders management
August 31st, 2009 · View Comments · Organization & Management, strategy
Tags: crm·social business·social crm·social stakeholders management·stakeholders·strategy
Businesses and People : performance according to Antoine Riboud
December 29th, 2008 · View Comments · Human resources, Organization & Management
A reflection that is not very far my usual discourse since it’s about optimization under resource constaintes. Most of all human resources.
Everybody know that a company’s goal is to make money in order to create value for its shareholders without whom it wouldn’t exist.
As time went by the need for making profit was turned into [...]
Tags: antoine-riboud·danone·flexibility·management·organization·social business·technology
Enterprise 2.0 : my predictions for 2009
December 18th, 2008 · View Comments · HR & Management 2.0, Human resources, Organization & Management, Social Networking, enterprise 2.0, knowledge-economy, social computing
Honestly I was not sure I would conform to the annual predictions tradition. Finally, since my 2008 edition was not that bad (shift from “social tools at people’s disposal” to the acknowledgement it needed inclusion in business process) and Susan kindly asks for it, I’ll try to do something interesing this year.
That said, I will [...]
Tags: accountancy·accounting·BIP·business intelligence·business model·business networks·business process·demin·digital-natives·e20prediction·enterprise 2.0·generation y·immaterial assets·intangible assets·intellectual capital·management·management-2.0·millenials·mobility·organization·ROI·social business·theory of constraints
Do You Know Social Business ?
December 16th, 2008 · View Comments · Human resources, Organization & Management, entrepreneurship, strategy
There was a lot of people at the “Theatre Marigny”, in Paris a few weeks ago. So many people that not everybody who wanted to attend managed to get a seat. It wasn’t the latest trendy show…or maybe yes. The first opus of a show that can be called “how to make business without breaking [...]
Tags: danone·management·muhammad Yunus·social business·social responsability·sustainable development
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