Enterprise 2.0, social enterprise, collaborative enterprise or social business : all these initiatives seem to be doomed to fail or end in a dead-end. That’s what I can learn from many talks I’ve had with practitioners and experts these last months. That’s also what anyone can see on the field and is confirmed by analysts. [...]
Whether it is to understand and explain what enterprise social networks are or think about their use-cases, we tend to focus on two cornerstones : people and content. People because it’s about people-centric and bottom-up approaches. Content because it’s what stimulates participation and attract users. Now it’s obvious that it’s not enough to give points [...]
In short : What are we talking about when talking of Social Business ? A philosophy or a value creation model. Only the second option is viable and allow to draw all the necessary consequences. Without trying to play the endless game of defining social business (even if I have the nice impression that the [...]
There’s not a week without the arrival of a new enterprise social network solution (or similar) on the market. Analysts reports can make one’s head spin when counting the number of players despite of the selection made. If we broaden the scope and include players with a for vertical or local scope – regardless to [...]
After McKinsey, Pierre Audoin Consultants issues their report on the state on social collaboration in Europe. If also offers a comparative vision of how things are doing in France, England and Germany and provides a very sound analysis that matches with what practitioners actually see on the field. German and english are operational, french prefer [...]
It happens once or twice or year : McKinsey issues its report on the state of the networked enterprise (the in-house word for social business, enterprise 2.0, collaborative enterprise etc). And as usual everybody pounces on it. And as usual people try to make something of it, facing a strange paradox : the more things [...]
Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on the other hand they question their role so much – rather the way they’ve fulfilled it for decades – that they are used in two fashions : not at all or [...]
I’ve always found that there was something missing in many enterprise 2.0 / social business conferences. Strategic matters are matters, interesting cases are presented but there’s something missing : the project manager’s or practitioner’s very own practical and basic concerns. Not a matter of philosophy, theory or impressive use case but simple points of reference, [...]
In short : the use of words like “social business” or “2.0″ often lead to ready-made answers that prevent businesses to really think about their project. We should rather use these words to built a questionning intead of deducing hasty preconceived ideas. Don’t worry. That’s not an umpteenth try to define what enterprise 2.0, social [...]
Summary : does the speed made possible by social technologies favor “fast thinking” to the detriment of “Deep Thinking”. In othet words, by going to fast and not deep enough, could collective intelligence system speed up stupidity. If the very nature of these tools makes the question relevant, the answer is elsewhere. If a business [...]
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