I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life experience to my thoughts. Those who’d prefer to pass over the narative of a long story may directly go to the bottom of the page to read the conclusion.
The situation
A simple [...]
Entries Tagged as 'social computing'
From Social Media to Social CRM : a recent experience with airlines
January 11th, 2010 · View Comments · Communication, Communities, Social Networking, social computing
Tags: air-france·airlines·clients·Communication·Communities·community management·crisis management·customer relationship·customers·e-reputation·eurostar·KLM·management·microblogging·social computing·social crm·social media·twitter·value chain 2.0
What future for enterprise social networks ?
December 18th, 2009 · View Comments · IT, Social Networking, enterprise 2.0, social computing
Social networks are often the key part of every “2.0″ internal projects ? Why ? Because when the purspose is not to find people or informations anymore but to link people through information and information through people, that’s the essential link between tacit and informal knowledge, those who have it and those who need it.
Social [...]
Tags: directories·enterprise 2.0·enterprise social networks·enterprise-social-software·profiles·social computing·social media·Social Networking·social networks·social sofwtare
The future of microblogging is…. blogging !
September 11th, 2009 · View Comments · Social Networking, social computing
A former post on how this two kind of tools can complete each other brought many discussions, both online and offline. Let me say that the approach that consists of saying that everything new is wonderful and has to replace all the things that were there befoore (and become “has been” de facto”) does not [...]
Tags: blogs·microblogging·social computing·social media·web 2.0
Are contents social by nature or by need ?
August 18th, 2009 · View Comments · Collaborative practices, enterprise 2.0, social computing
Web 2.0, aka “social web” and its corporate avatar known as enterprise 2.0 were built upon the following assumption : within a given groupe, information should be shared and discussions should be public because no one knows who may improve the work of another person, to bring a solution. So it’s more effieient letting people [...]
Tags: collaboration·enterprise 2.0·information·intranet 2.0·sharing·social computing·social media
10 things I believe about the ROI of Enterprise 2.0
July 28th, 2009 · View Comments · Organization & Management, Social Networking, enterprise 2.0, social computing
The “ROI” question is still very discussed even if it irritates many people and is used as a pretext for many things. Here are 10 things I believe (right now, at the moment I’m writing…) on the subject. These are only personal beliefs and are subject to change once I find more relevant ones..
1°) This [...]
Tags: enterprise 2.0 ROI·social computing·social media·transaction costs·value·value chain
Web 2.0 is not people-centric. It splits people up
July 24th, 2009 · View Comments · Social Networking, social computing
A few words about a founding principle of web 2.0 that appears to be a big mistake. This won’t be without impacts on future usages, on the werb as inside companies because we are reaching the limits of the central component of any collective dynamic : the user.
Founding principle : contrary to the original web, [...]
Tags: google wave·people-centric·seesmic desktop·social computing·social netwoking·social networks·web 3.0·web-2.0
Too much governance leads to ungovernance
July 17th, 2009 · View Comments · IT, enterprise 2.0, social computing
IT governance is all the more strategic since it applies to the backbone of the business. As a matter of fact, it’s hard to be effective when the strategic line is unknown, when what’s allowed and what’s not is not well defined. Effective companies need well defined rules.
With the emergence of web 2.0, governance took [...]
Tags: enterprise 2.0·governance·social computing·social-software·usages·web-2.0
Real time web is not a cure-all (and twitter won’t kill blogs)
July 10th, 2009 · View Comments · Social Networking, social computing
We can hear that microblogging is killing blogging and that, globally speaking, the future of web is real time. An hasty discourse I don’t subscribe to. It does not seem to me that a trend is replacing another but that they are complementary.
This applies to the general public web but also to the corporate web.
This [...]
Tags: blogging·blogs·Communication·consistency·information·internet·microblogging·real time·real time web·social computing·Social Networking·temporality·twitter·web
The social vs process debate makes no sense
June 9th, 2009 · View Comments · Organization & Management, Social Networking, enterprise 2.0, social computing
It started with a remark from a friend, a few weeks ago :
There’s nothing social in this project. Only good old processes
I clearly understood what he meant but, in some ways, I was not comfortable with that. There was something like a mistake in the underlying assumptions.
In the first times, “social” within companies (social computing, [...]
Tags: enterprise 2.0·process·production·social computing·social media·social-software
When does the value of a “social object” have to be measured ?
June 2nd, 2009 · View Comments · Information / knowledge management, Social Networking, enterprise 2.0, social computing
Let’s be clear, I’m talking about value, not about ROI (although the one is a part of the other) and about “social objects” in the large sense of the word : everything that can exist on a social platform, when using social software. It may be a content, an information specially generated, an information shared [...]
Tags: bottlenecks·information·intangible assets·knowledge-economy·knowledgeworkers·ONA·production·ROI·social computing·social networks·social-software·strategy maps·value
You can find the "original" french version of this blog here
