It happens once or twice or year : McKinsey issues its report on the state of the networked enterprise (the in-house word for social business, enterprise 2.0, collaborative enterprise etc). And as usual everybody pounces on it. And as usual people try to make something of it, facing a strange paradox : the more things [...]
Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on the other hand they question their role so much – rather the way they’ve fulfilled it for decades – that they are used in two fashions : not at all or [...]
In short : CEOs and corporate directors are aware of the importance of social media, of what’s at stake and even use these tools in their personal lives but that does not lead to a mainstream corporate use. A Stanford survey analyzes the gap and concludes that social media use is a systemic issue. There [...]
In short : there are more people wondering if there’s a real dependence on social media. In fact people, social animals are dependent on others. To meet their needs they depend on some tools, but not necessarily It’s a recurrent discussion. It often happens on traditional media or as a question that emerges during a [...]
In short: we too often consider that social networks and media are the same thing while they have different natures. The difference lies in relationship reciprocity and involves noticeable differences in the way each one should be used. That’s a thought that often comes to me when I read some articles or discussions on twitter [...]
Summary : Digital, social media and networks…businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has no value per se. Using them in a business context or applying their principles to existing business activities to transform practices [...]
Summary : even if social media are a good means to make the humane side of the company more visible in the customer relationship, online relationships still struggle at making the most of moments of truth that are key in the service economy. As a matter of fact the human factor plays a big role [...]
Summary : Knowing who should drive and own social media in the organization is a recurring question. Experience shows that when the project falls to a “central department”, this latter often struggles to spread adoption outside of its own range, what causes the system to be underused or the emergence of internal competing projects. In [...]
Summary : with the coming of social media in the workplace and the need for internal communication teams to let go and don’t care about what is not their responsibility, the question of information filtering is more important than ever. With the increase in the number of information sources and the need for communication team [...]
Summary : More and more strategic plans are now involving social media. Should we welcome this or worry ? Knowing that tools are there to serve strategies it may be a bad news to see them promoted to the same level as what they have to serve. The risk of seeing the “social phenomenon” becoming [...]
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