In brief: enterprise social networks mobilize attention and effort. But by focusing too much on social networks – and only on them- they forget that they’re only a recipients whose value comes from they periphery through flows of information that are born and finish elsewhere. Even if enterprise social networks projects are multiplying, if everybody [...]
Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on the other hand they question their role so much – rather the way they’ve fulfilled it for decades – that they are used in two fashions : not at all or [...]
In brief: the advent of social software change shifted the balance of power between IT and business people by reinforcing the autonomy of the second. But as social networks projects become digital workplaces ones over time, the need for internal coherence implies a strong comeback of IT departments to guarantee social urbanization of the information [...]
In brief : wondering if there’s any reason to use a social network for a private conversation implies that having many tools coexisting is a given, a constraint. But it’s not. The given is the need to manage many forms of interactions and the question should rather be about why using different tools for a [...]
In short: we too often consider that social networks and media are the same thing while they have different natures. The difference lies in relationship reciprocity and involves noticeable differences in the way each one should be used. That’s a thought that often comes to me when I read some articles or discussions on twitter [...]
In short: even if traditional approaches have fine days ahead, there’s an increasing need for niche learning in a conversational and adhoc fashion. A need that can be met with the help of social technologies but they won’t be enough to prevent enterprises from updating their view of learning and officializing emerging approaches. So here’s [...]
In short : social network and business applications are the two complementary sides of anyone’s work and the tools that support each one should break down the artificial wall that separates them. Vendors are working on it but some approaches of social/business integration show a real misunderstanding of what end users need. Heretical thinking three [...]
Summary : when one invests in a company, valuing it, it’s normal to have a close look at the customers and the way currents ones could be devlopped and new ones acquired. The world of social networks and its model where the customer is the brand and the user the product changes the conditions because, [...]
Summary : Digital, social media and networks…businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has no value per se. Using them in a business context or applying their principles to existing business activities to transform practices [...]
Summary : there’s no biggest enemy for any enterprise social network than the email it’s supposed to replace and that will remain central on user’s screen for years through its client. What is a big barrier to change. But some may also choose to take the bull by the corns : deep integration of email [...]
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