Let’s assume that, through a mix a community management and socio-collaborative management, businesses manage to make information and people for identifiable and accessible in order to facilitate and accelerate workaday execution, solve problems and invent tomorow’s products and operating models. Even if that sounds seducing, there’s something wrong in the reasonning.

All these dynamics and informations don’t create any value by themselves. That’s one of the reasons why, even if the value of such things is admitted by nearly everybody, there’s still something in decision-maker’s heads that prevent them from seing the tangible value behind.

All these things, this informal, organizational, human capital etc.. create nothing but a potential. A hudge potential though, but only a potential. This brings us back to what I wrote about strategy maps. All this things does not bring anything if not reused in structured and formalized operations. There are some ways to do so :

• Social routine that brings information reuse on the flow.

• Decision : that makes possible that something new is used or started.

I’d like to focus on this last point. [Read more...]