I wrote a lot about community management these last month for a simple reason: there’s so much confusion about a topic that’s said being strategic that heading for disaster and throwing the baby with the bathwater is a really actual risk. But by dint of thinking about it again and again, it seems to me [...]
An enteprise 2.0 project (or whatever the name it’s given) can be carried by many different kind of people or departments. A dedicated joint team (what is ly prefered choice), HR dept, Communication Dept, IT dept… This is something that has to be thought about upstream but in many cases someone takes the leadership and [...]
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
I already wrote how dangerous it was to use community management for every kind of purpose, and that instead of seing communities everywhere (which need community managers), enterprises have to learn to recognize groups who only need a “simple” manager who’s doing his job right. Using social platforms in the context of teamwork has a [...]
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