Coordinated social media strategies by 2016 ? Why 2016 ?

socialmedia

Gartner just issued their predictions about technologies that will deserve highlights in 2010, with a large part dedicated to social software. It includes both interesting and suprinsing things? First, their analysis distinguish between “social networking”, “social collaboration”, “social publishing” and “social feedback”. Why not, after all. I even find that it makes sense from a [...]

Avoiding risk may be a very risky strategy

Are we we talking about changing the way people work or about the need to interact differently with partners and clients, despite an unanswerable analysis of the context and the proven existence of many tangible opportunities, many prefer  to curl up and adopt a rather conservative and defensive strategy, arguing that it’s less risky to [...]

A socialnomics Manifesto

socialmedia

I rencently mentioned the word “socialnomics“. Whatt’s the interest ? In an interconnected world (not only by the net…a world were everything can impact everything, it’s essential to understand the context to define the systems (enterprise, project, organization, management) we have to implement. So let’s try to summarize things. – the world is full of [...]

Beyond social CRM : social stakeholders management

SocialBusiness

Last week I wrote what social CRM meant to me. It’s the inevitable step toward the implementation of a customer relationship management of a new nature. Clients are not only marketing objectfs or elements of a sales pipe anymore but people with whom businesses built things on a long term perspective, beyond the sacred purchase [...]

Enterprise 2.0 between “next big things” and old tricks

socialmedia

You must have noticed how this summer was quiet in the enterprise 2.0 world. Of course, many people were on vacation (above all in France…), but there was a strange feeling. Something like emptiness, a kind of “end of something”. The end of a headlong flight. The enterprise 2.0 has been knocking on companies’ doors [...]

Participate in the 4th Global Intranet Strategies Survey

SocialBusiness

As every year, Jane McConnell is working on her yearly survey about intranet Strategies. A survey that is eagerly-expected because of the high quality of her works. You can still participate until August 31st. The 4th annual Global Intranet Strategies Survey opened at the end of June and will stay open until August 31. All [...]

An enterprise 2.0 strategy is something that can’t exist (because it’s already one)

SocialBusiness

This is one misunderstanding that comes very often. Someone asks “what strategy is needed to become an enterprise 2.0 ? ” and you feel like answering “but it’s obvious…you just described it !”. Strange, isn’t it ? Let’s start from the beginning. There is one undisputed principle : any enterprise is here to produce, its [...]

HR 2.0 as an ongoing process

This post is the continuation of the one I wrote on the central role HR have to be given in the change process businesses need to undertake to grow in the current economy. Most often, identifying a need implies that a project has to be undertaken. A project is made of a number of known [...]

Why HR are really central to Enterprise 2.0

socialmedia

Relationships between human resources and enterprise 2.0, or rather the use of social software”, are very complicated. Whatever the way you consider the issue, you always have to deal with HR. There are two reasons to that : The first is that many people came to take an interest in enterprise 2.0 because their primary [...]

From the 5 eras of social web to transforming organizations

socialmedia

I had the chance to meet up with Jeremiah Owyang during his last coming in Paris. He presented us his report on the the future of social web. An interesting discussion followed, then we came to have a drink and carried on. One thing I used to sense and which was confirmed is the specificity [...]