In KPI, K stands for Key

SocialBusiness

Summary : Any project must have KPIs. At first sight, defining indicators is an easy things but observation shows that it’s the contrary, most of all when it’s about a new field that is still being explored. But the problem with wrong KPIs is that, in addition to measuring the wrong things, may bring the […]

What challenges for HR in 2012 ?

SocialBusiness

Summary : At the dawn of a year that’s expected to be rather difficult, businesses face conflictual choices. On the one hand there are the traditional formula to get prepared for the impact, on the other hand there’s the feeling that anticipating the shock won’t be enough and preparing to get beyond may be a […]

Enterprise and business first, 2.0 and social second

SocialBusiness

Summary : Enterprise 2.0 and social business when they become, as it often happens, their own goal, struggle to convince businesses of their significance. The reason is simple : beyond soft and qualitative benefits, the quantitative aspect is often overlook while, in the end, the enterprise has no other purpose than producing tangible wealth. This […]

On the place of social media in corporate strategies

socialmedia

Summary : More and more strategic plans are now involving social media. Should we welcome this or worry ? Knowing that tools are there to serve strategies it may be a bad news to see them promoted to the same level as what they have to serve. The risk of seeing the “social phenomenon” becoming […]

Change or don’t change..but don’t stay on the middle of the ford

SocialBusiness

Summary : as any strategic project, a social business or enterprise 2.0 one need deep changes in the organization to be successful. One the most common causes of failure is that not all the consequences are drawn, that what has to be changed in order to make things coherent and beneficial for both employees and […]

Trying to solve a business problem ? Don’t start with a social media plan !

socialmedia

Résumé : even if maturity on social media is increasing, we still hear to many incantations like “if you dont’ use social media you’re gonna die”. Not only the systematic nature of the discourse, applied to any subject is irritating decising makers and is not a good thing for credibility, but it’s also misleading. Saying […]

Coordinated social media strategies by 2016 ? Why 2016 ?

socialmedia

Gartner just issued their predictions about technologies that will deserve highlights in 2010, with a large part dedicated to social software. It includes both interesting and suprinsing things? First, their analysis distinguish between “social networking”, “social collaboration”, “social publishing” and “social feedback”. Why not, after all. I even find that it makes sense from a […]

Avoiding risk may be a very risky strategy

Are we we talking about changing the way people work or about the need to interact differently with partners and clients, despite an unanswerable analysis of the context and the proven existence of many tangible opportunities, many prefer  to curl up and adopt a rather conservative and defensive strategy, arguing that it’s less risky to […]

A socialnomics Manifesto

socialmedia

I rencently mentioned the word “socialnomics“. Whatt’s the interest ? In an interconnected world (not only by the net…a world were everything can impact everything, it’s essential to understand the context to define the systems (enterprise, project, organization, management) we have to implement. So let’s try to summarize things. – the world is full of […]

Beyond social CRM : social stakeholders management

SocialBusiness

Last week I wrote what social CRM meant to me. It’s the inevitable step toward the implementation of a customer relationship management of a new nature. Clients are not only marketing objectfs or elements of a sales pipe anymore but people with whom businesses built things on a long term perspective, beyond the sacred purchase […]