In short : CEOs and corporate directors are aware of the importance of social media, of what’s at stake and even use these tools in their personal lives but that does not lead to a mainstream corporate use. A Stanford survey analyzes the gap and concludes that social media use is a systemic issue. There [...]
In short : developing practices and behaviors to bring them online and favor technology adoption is only the visible part of the iceberg. Before all a “social intention” should be created, so we need to know what factors stimulate it. Social technologies are often shown as a means allowing to favor more efficient work practices. [...]
In brief : Social Business have known two eras until now : a first one where an autonomous adoption from users was expected, the second with business driven adoption strategies which was more meaningful in a work context. Now a third one is slowly emerging, consequence of the glass ceiling in which businesses crash into [...]
Summary : a conductive organization knows how to organize on information flows and turn them not into inert matter but into actionable assets to serve the market and sustain its own success. Information management is not an isolated discipline but a comprehensive approach of how the whole company should operate. In “The Conductive Organization”, Hubert [...]
Summary : there is no change without people and social business or 2.0 projects are not exceptions. WIthout a good sponsor and passionate advocates, failure is often at the end of the road. But people change, come and go, and old systems often come back to life once the bright leaders are assigned to another [...]
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