Summary : It’s obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If the “internal” company is more and more trying to get in touch with customers, the world of marketing struggles to make his way toward internal departments. As communication is becoming service, [...]
How to understand and position enterprise 2.0 in the real enterprise
December 1, 2009 by 3 Comments
It’s time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C level managers asking for a global vision and ground managers who needed a “hands on” vision because they don’t have time to waste to try to understand such nebulous things. Having [...]
So you love your customers…and you let others take care of them
November 23, 2009 by Leave a Comment
Saying that customers are businesses’ most important assets is now a common view. First because their money make the business live, second because they are its best ambassadors when they’re happy with the delivered service. Of course, an happy customer is a customer who’s delivered a service that meets his expectations. He also gives value [...]
Management 2.0, SOO and productivity
March 26, 2009 by Leave a Comment
I started, here and there, writing about the need for changing flows direction within organization : switching from a “pushed” to a “pull” way of producting and communicating. The purpose is to make it possible for people to determine their action according to a goal rather than to an order. Why is that so important [...]
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