The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web by people who are suddently feeling out of date.
For many people, the revolution brought by the web is the so-called new “power” that’s in internauts’ hands. According to me this power, [...]
Entries Tagged as 'transactions'
Will you know how to export your conversations and focus on transactions ?
December 7th, 2009 · View Comments · Communication, HR & Management 2.0, Social Networking, recruitment
Tags: attention·Communication·conversations·exchanges·Human resources·marketing·recruitment·social networks·transactions
Does enterprise (2.0) need a pilot ?
October 16th, 2009 · View Comments · Collaborative practices, IT, Social Networking, enterprise 2.0, social computing
It started with this provocative post from Michael Idinopulos. His message is quite claire : assuming that enterprise 2.0 relies on networked interactions, that these interations need a critical mass of users not only because of Metcalf law but also because, by definition, it’s impsossible to know at the beginning who will be needed in [...]
Tags: adoption·change·conversational·conversations·enterprise 2.0·experimentation·pilot·scale·scope·social networks·transactional·transactions
Enterprise 2.0 : the last step before the project economy ?
April 15th, 2008 · View Comments · Organization & Management, enterprise 2.0
A few months ago I wondered if we were on the road to an externalisazion of enterprise’s non structuring function, which may paradoxally put value creation outside the enterprise. In this situation the enterprise’s only job would be to manage outsiders according to its needs. I don’t say it’s a good or a bad thing, [...]
Tags: coase·digital-natives·engaement·externalization·innocentive·intrapreneurship·knowledge-economy·marketplaces·partnership·transaction costs·transactions
You can find the "original" french version of this blog here
