Summary : when one invests in a company, valuing it, it’s normal to have a close look at the customers and the way currents ones could be devlopped and new ones acquired. The world of social networks and its model where the customer is the brand and the user the product changes the conditions because, [...]
Summary : recruiters still struggle to measure the actual performance of social networks for recruiting. Surely underestimated, obviously underexploited, certainly misused. If we try to digg a little further, two things are clear. First, candidates don’t make a good use of these tools, what does not help to get any added-value and raises a question [...]
Summary : social networks are people centric, or, at least, are supposed to be and that’s taken as a given. In fact those services are more and more dedicated to bringing people around brands, leading the model astray. Everything is ok as long as people find what they’re looking for but the situation can topple [...]
Summary :the future of customer relationship will be on the web. Quite logical when we see the number of customers using mobile devices and the proliferation of social plans that aim at increasing exchanges between customers and businesses. But believing that starting a conversational approach to customer relationship is enough is a mistake. Customers are [...]
Summary : while it’s quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they’re still very uncomfortable with the communities they try to agregate on the “modern web”, being uncertain about what to do or give to create a real engagement. In fact, all the problem is in the [...]
Summary :enterprise social messaging is much more complex to understand that a simple enterprise Twitter. It’s about articulating flows, value creation, usage in a very constrained environment. While there are lots of solutions providing social messaging functionalities, the concept is still hard to get for organizations that still lack keys for understanding. A situation that [...]
Summary : Facebook is usually considered as a communication and marketing tool. But it’s becoming more and more obvious that it’s becoming a customer relationship tool what has an important impact on the design of the community management system and the role of the community manager that’s becoming the central point of a service and [...]
Summary : Everytime we talk about social media we focus on rich relationships and exchanges, conversations, community feeling, what are very heavy and complex things to make happen. That’s forgetting that there’s a lighter and at least as productive way to use social channels : a short, factual social signal that aims at informing hand [...]
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