I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life experience to my thoughts. Those who’d prefer to pass over the narative of a long story may directly go to the bottom of the page to read the conclusion.
The situation
A simple [...]
Entries Tagged as 'value chain 2.0'
From Social Media to Social CRM : a recent experience with airlines
January 11th, 2010 · View Comments · Communication, Communities, Social Networking, social computing
Tags: air-france·airlines·clients·Communication·Communities·community management·crisis management·customer relationship·customers·e-reputation·eurostar·KLM·management·microblogging·social computing·social crm·social media·twitter·value chain 2.0
With Social CRM, enterprise 2.0 goes out of the black box and marketing gains importance
October 5th, 2009 · View Comments · Communication, Organization & Management, Social Networking, enterprise 2.0, social computing
Many things have been told and invented in the 2.0 field since the word was coined in the internet world and become trendy in the business world. With more or less success. Sometimes it was great step in conceiving new models for operations, sometimes if was only a smoke cloud aiming at making people forget [...]
Tags: alignment·enterprise 2.0·Innovation·marketing·social crm·value chain 2.0
Will you have to throw your marketing outside of the window ?
August 17th, 2009 · View Comments · Communication, Ideas & innovation management, Social Networking, social computing
McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied on the title to pounce on it may have been very disappointed since it’s more about the realtionships between businesses and their ecosystems than about internal management issues. But that’s not [...]
Tags: community management·crowdsourcing·ideagoras·Innovation·LEAD·marketing·mckinsey·pull·push·socialization·value chain·value chain 2.0·web 2.0·web 3.0
Socialize your business ? What does it mean ?
July 21st, 2009 · View Comments · Organization & Management, Social Networking, enterprise 2.0, social computing
So this is the continuation of the reflection I started here. The purpose is not to discuss any management related thing but to position enterprise 2.0 regarding to the real enterprise.
Why ? Because lots of feedbacks converge on this point. The question about Enterprise 2.0 is not anymore about knowing what are the benefits, if [...]
Tags: adoption·enterprise 2.0·ownership·process·routine·socialization·value chain·value chain 2.0
You can find the "original" french version of this blog here
