“The main message of the hype cycle is that organisations need to make sure that when they adopt technologies early, they do so for the right reasons €“ because it is aligned with an area where it is important for them to innovate, not because everyone is doing it”
Tale of Two Tunnels: Web 2.0 and Enterprise 2.0 :: Personal InfoCloud
The reality is the tools need selling their use, value derived from them, the conceptual models around what they do, and easing fears. Adoption rates grow far beyond the teen percentages in organizations that take time guiding people about the use of the tools and services. Those organizations that take the opportunity to continually sell the value and use for these tools they have in place get much higher adoption and continued engagement with the tools than those who do nothing an
While Western economies are slipping into a recession, India’s own economy is showing no sign of fatigue and is poised to expand at 7.5-8% in 2008. As a result, all the Indian CEOs I interact with are actively seeking to innovate and transform their products, services, processes, and even business models in order to drive global competitive advantage. And they are willing to harness cutting-edge technologies to fine-tune their market offerings, operating models, and customer engagement scenarios.
To run through the core areas of value and of risk, the issue of risk is more prominent in executives’ minds than the business benefits. And because the risks are not clearly understood, these tend to be inflated and given more impact than they should be. But many of the risks, which can be very real, are also on the business side, not just on the technology side. I think there’s a minority of issues that are purely technological around implementation of the tools. “There are, very crudely, three categories of information: proprietary, which you maintain inside your organization; there’s some that you share with trusted business partners, clients, suppliers or alliance members; and there information that you actively disseminate to the public at large. And it’s not always immediately clear into which category information falls.”
In many ways, it won’t be. That’s one of the things that’s not well understood. That fact is that most, if not all the issues related to these technologies, are addressed by existing policies. In some cases, though, those policies have not been developed with the detail in which the issues from these new technologies are fully addressed.
I think some forms of pilots are appropriate. You set up pilots likely to succeed, likely to add value, that allow you to move on to a broader scope. But you must also have a very high tolerance for failure or that pilots are not succeeding as planned.