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The Infusion of Community and Product Management for Social Software Development | SocialComputingMagazine.com
Everyone is low on talent. Many are missing, or, simply can’t afford the connection between the market and development. So why not have an outside-in community product manager for your social software? What does that mean? Traditional product managers work alongside the development team. They are responsible for a multitude of tasks, including gathering, prioritizing, managing and conveying requirements and priorities from their stakeholders to the development team. That’s a lot of stuff for someone to do with decreasing resources. So how about having a counter-part whose sole purpose is to represent the outside stakeholders – like Principle, End Users and Partners.
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So the primary responsibility for the Community Product Manager is to filter, manipulate & translate that Social Content 2.0, derived from the stakeholders, into the language of the product manager and the development team. If everyone gets along, this should not only reduce the workload of the over-burdened product manager but also infuse the community’s Social Content 2.0 into the product’s development lifecycle. This is the aim of outside-in software development. -
Social networks in enterprises | Deloitte Technology Predictions 2009
It looks as though 2009 is likely to be the breakout year for social networks in the enterprise. Internal and external spending on social networking solutions from IT providers and carriers may approach $500 million. Social networks are likely to be considered an inexpensive solution in what is likely to be a financially constrained IT spending environment76.
Globally, social networks have enjoyed a 25 percent growth in unique visitors in the last year. Some sites have doubled their user base77. And their demographic profiles now include users over 35. Social networking is no longer a tool just for high school and college students. On some networks, around 40 percent of users are over 3578.
While questions grow about consumer social networks’ varying ability to monetize their hundreds of millions of users79, enterprises are looking at how they can harness the hierarchy-flattening, information-sharing, teambuilding power of social networks.
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Social networks look to be a powerful tool and a way of tapping into the ‘wisdom of crowds’. But the enterprise versions of these solutions are still being refined. IT departments need to develop the tools in such a way that they engender productivity. Measuring returns on investment for ESN will be challenging, as will balancing an enterprise’s need to control a social network with its employees’ desire for privacy.
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Posted from Diigo. The rest of my favorite links are here.
