Bookmarks du 04/09/2009

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  • What we haven’t done so well is make the business value case€”how does it help organizations become more productive and competitive?

    tags: Enterprise2.0, value, businessvalue, problemsolving, sales, productivity, technology, organization, talentmanagement, interactions, tacitinteractions

    • What we haven’t done so well is make the business value case€”how does it help organizations become more productive and competitive?
  • Starting a social media team? Here are some high level thoughts that you should consider before you get started. This is not a comprehensive list and there are many specific details within each of these to consider.

    tags: socialmedia, adoption, teams, enterprise2.0, governance

  • Many other companies are also trying to foster greater collaboration within their ranks. Some are using web-based social media to help them. For instance, Lockheed Martin, an American defence giant, plans to roll out Unity€”a software platform that encourages employees from different areas to connect with one another via blogs, wikis and other online tools€”across its entire business later this year, after piloting it in one area. But dismantling internal barriers to co-operation is a tricky business that requires much more than smart software. Unless firms are careful, there is a real danger that collaborative crusades could do them more harm than good.

    tags: socialmedia, collaboration, ipod, apple, sony, lockheedmartin, jointprojects, networks, informalnetworks, communitioes, communitiesofpractices, change, management, organization, cooperation, bonuses, incentive, enterprise2.0

  • Michele Azar, VP-emerging channels at Best Buy, and John Weiss, managing director of, joined Mr. Kraut on a panel moderated by Nielsen Online’s Pete Blackshaw to discuss the ways in which technology has changed their companies from both an internal and external standpoint.

    tags: corporateculture, culture, deltaairlines, bestbuy, consumer, clients

  • As social media has grown within and outside of enterprises, the question of legal and regulatory liabilities for content has remained in the background. However, we may start seeing more policing by regulators and intrusion by legal departments.

    tags: socialmedia, enterprise2.0, legal, liability

    • As social media has grown within and outside of enterprises, the question of legal and regulatory liabilities for content has remained in the background. However, we may start seeing more policing by regulators and intrusion by legal departments.

  • The greater the collaboration (measured by hours of help a team received), the worse the result (measured by success in winning contracts). We ultimately determined that experienced teams typically didn’t learn as much from their peers as they thought they did. And whatever marginal knowledge they did gain was often outweighed by the time taken away from their work on the proposal.

    tags: collaboration, internalcollaboration, valuedestruction, valuecreation, silos

    • Too often a business leader asks, How can we get people to collaborate more? That’s the wrong question. It should be, Will collaboration on this project create or destroy value? In fact, to collaborate well is to know when not to do it.
  • But let me lay out a different vision of how content will flow in a fully digital news enterprise, whether it’s the Associated Press or your friendly neighborhood blog, with benefits at all levels of content creation and consumption: the content cascade.

    tags: content, socialmedia, enterprise2.0, intellipedia

    • In any event, finding and implementing the right software will not be nearly as difficult as moving people and organizations through the needed organizational and cultural changes.  The content cascade is not intuitive, nor is it automatic once begun; it must be actively taught, managed, encouraged, facilitated, conducted.
  • There is nothing like a crisis to clarify the mind. In suddenly volatile and different times, you must have a strategy. I don’t mean most of the things people call strategy€”mission statements, audacious goals, three- to five-year budget plans. I mean a real strategy.

    For many managers, the word has become a verbal tic. Business lingo has transformed marketing into marketing strategy, data processing into IT strategy, acquisitions into growth strategy. Cut prices and you have a low-price strategy. Equating strategy with success, audacity, or ambition creates still more confusion. A lot of people label anything that bears the CEO’s signature as strategic€”a definition based on the decider’s pay grade, not the decision.

    tags: structuralbreak, crisis, businessmodel, strategy

    • The wrong way forward in a structural break during hard times is to try more of the same. The break and the hard times are sure indications that an old pattern has already been pushed to its limits and is destroying value.
    • Complexity also manifests itself in the soaring volume of e-mail. Philip Su, a Windows Vista software engineering manager, reports that the intensity of coordination on this project created “a phenomenon by which process engenders further process, eventually becoming a self-sustaining buzz.”
    • In part, this rising administrative intensity shows the increasing importance of knowledge-based workers and the outsourcing of manual labor. It also reflects a more intense commitment to very complex systems comprising individual parts whose productivity is almost impossible to measure.
  • This life-cycle is the stages in which I have seen organizations, communities, and businesses adapt to the changing and available technologies that help their organization grow and thrive. This may ring a little familiar to those who are familiar with the Software Development Life-cycle (SDLC), the long, costly, and project creep way of doing business. In this approach, we do not wish to reinvent the wheel. We firmly believe that there are many excellent open-source solutions that are ideal for business collaboration, communication, networking, and transparency.

    tags: enterprise2.0, services, implementation, lifecycle, transformation, strategy

  • My good friend and fellow TechRepublic blogger Chad Perrin suggested that I write about when clients pursue change for the wrong reasons. If your client says, “We need to implement TPD” (an abbreviation I just made up to stand for Technology/Process of the Day), you better make sure it isn’t because of any of these motivations.

    tags: innovation, buzzword, drivers, IT, technology, process, adoption, change, fad

    • It’s buzzword compliant.
    • The competition’s doing it.
    • Users are demanding it.
    • It’s a standard.
    • It will be a final solution.
    • We have no choice.
    • We must do something!

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Head of Employee and Client Experience @Emakina / Ex Directeur Consulting / Au croisement de l'humain, de la technologie et du business / Conférencier / Voyageur compulsif.

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