Liens de la semaine (weekly)

  • « Internal microblogging provides companies similar benefits to services like Twitter, but adds a layer of privacy, by sharing the information only within your company. This enables you to provide status updates internally, which you would not share with the public. For example, you can mention customer accounts, codenames, future projects, and other « internal-only » things. (last sentence added after original post) « 

    tags: microblogging, statuses, socialtext, socialtextsignals, internalmicroblogging, visibility, collectiveefficiency

    • Want more proof, take a moment and read about how St. Louis Public Radio is using Signals to openly share information.  As station manager Tim Eby says: “People understand each other more, and they know what others are doing. This lets us respond more quickly to new opportunities. »
  • « T-Systems Multimedia Solutions has more than 700 employees at 8 locations in Germany. Our old intranet is a CMS system on the basis of Vignette with a SharePoint Platform (MOSS 2007) for project collaboration within the company as well as customer integrated collaboration. As said before our new social Intranet is based on Confluence, which we have upgraded to version 3.1 recently. The old intranet is still up and running parallel to the new system but will be shut down in near future. »

    tags: T-Systems, casestudies, enterprise2.0, intranet2.0, adoption

    • Changing the question “which information can we make accessible?” to “which information has to be secured?” will lead to great openness and visibility and still guarantees the protection of sensitive information.
    • A very good possibility to include the management is to target the assistance or staff of the executive board. In this group a lot of information is assembled and a lot of indirect steering of the executives takes place. If the executive staffs are social intranet enthusiasts, like in our case, they will make sure that executive support is not just a lip service but that tools are used in the day to day work of the top management.
    • Use cases, which solve problems. Right from the start we defined a number of use cases which should be addressed with the social intranet.
  • « If you understand which Customers share the passion and need, how would you go about treating them differently than Customers that don’t share those needs? How would you differentiate your product or services to better meet their needs? How would you design the service experience differently? How would you be able to better find correlations between sub-segments, by more traditional characteristics, and how would that help you better target new Customers? How would you be better able to design campaigns? Not easy questions to answer, but I bet you, if you listen really well, online and offline, you will find the answers. And I bet you that Customers will notice that you started talking their language, not yours, even if you want them to engage into your value proposition. »

    tags: socialcrm, customers, segmentation

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Head of People and Operations @Emakina / Ex Directeur Consulting / Au croisement de l'humain, de la technologie et du business / Conférencier / Voyageur compulsif.

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