Ever wondered how product bar codes, new mobile applications and augmented reality will change the way we shop for goods and services over the next decade? In this 84-page SlideShare presentation, PSFK provide an analysis of the Future of Retail:
PSFK presents Future of Retail report
“Despite all the new technology, the shared wisdom from the deployment perspective seemed to distill down to learning how to manage the human side of Enterprise 2.0. Distilling down three days of insight isn’t easy, so I thought I’d share my top 10 tips from the conference no particular order:”
. Doing work in less time is key to success but people have a limited capacity for change, so make small changes and give them time to adapt.
Add “social” as a layer in Enterprise Architecture to avoid mushrooming application silos.
Start today to re-think how to re-engineer your business process around social collaboration. The real advantages will accrue to those companies that figure out how to tie social collaboration (and associated technologies) into the design of their business process and core supporting applications
“It took 40 years for IBM to become evil, 20 years for Microsoft to become evil, 10 for Google, 5 for Facebook and 2.5 for Twitter”.
“Folks are sometimes surprised to learn about how large our team is, or how it’s structured, mostly because they’re thinking of community management as it’s always been. But we’ve got it threaded into our organization a little differently, based on what we think community management should be about in today’s business. Let’s take a look at some of the touchpoints.
Here, it’s about being invested in and part of the community that you’re seeking to connect to in more ways than just being the online host or hostess for your brand.
Make no mistake, community management is part of the lead cultivation process
In our business, community is what we call a bridge role. We bridge communication from the community into our organization: sharing product feedback with our product team, trends and industry insights with our executive team, helping get sales and support inquiries to the right place for response from those teams, offering input about needs and overall social media challenges that our customer markets are wrestling with.
We share that information internally with our teams and management so they can get a snapshot of how the community team is contributing to the bigger picture, and where we can change, adjust, or do things better to have even more impact.
To us, this role is a hybrid discipline €“ a mix of sales and customer service and communication €“ and is really silo agnostic, functioning as a hub for many different disciplines inside the compa
Our vision of community professionals is that of spokespeople, communicators, networkers, brand ambassadors, and representatives of their community all wrapped into one
“However, many Enterprise 2.0 vendors and practitioners focus on improved collaboration, rather than business value, as an end goal. These folks forget that vague promises of performance improvement are not a substitute for concrete, definable business results. This disconnect has created a Kumbaya world in which some over-enthusiastic Enterprise 2. 0 supporters talk primarily to themselves because ordinary workers don’t see the relevance to their own day-to-day jobs.”
Here is my collection social media policies. I initially gathered a big collection while trying to formulate my own policy. That collection grew over the years to include a variety of industries, types of companies (public or private), industry and approach to social media (proactive, prohibitive or neutral).
“In my opinion the discussion around Enterprise 2.0 has been too internal-facing and focused on the tools, rather than what the objectives for collaborating actually are. The market is maturing though as we see the approach evolve from innovators to early adopters. This was especially evident when looking at the agenda of the Milan edition, in contrast to the Boston edition that is still more focused on the software “solutions” (go ahead and deploy this module and you are now a “Social Business”..NOT!). Could it be that Europe is leading the way in its understanding of what it takes (culture, organisation, customer focus, employee engagement€¦)?”
It is not about introducing new tools to do business in roughly the same way €“ only more effectively and efficiently, it is about adapting our business model to become a Social Business so as to take into account changes in the business environment, most notably the advent of the Social Customer.
“Best friendships are good for business. Companies are coming to discover that, yet are at a loss at what to do about it. Group-hug Tuesdays? That idea sends chills down managers’ spines. Diversity proponents worry that they have made too many strides to see it all disintegrate into the office version of high school cliques.
Yet it’s widely accepted that the winning companies during the next generation will be those that have employees eager to come to work and bring with them their hearts, minds, creativity and passion. That kind of worker has been coined in management speak as “engaged,” and an industry has sprouted around the elusive quest to find them, convert them and prevent them from slipping into the ranks of the “disengaged” €” or worse €” the “actively disengaged.” “
FranklinCovey, a Gallup competitor, also has research indicating that friendships are important but has chosen to concentrate on factors it can influence.
“We don’t feel it is actionable,” says Sean Covey, vice president of innovation.
Researchers such as Flynn prefer the word trust, but he suspects trust and friendship are nearly identical.
Coffman encourages such attempts, but he says companies get more mileage hiring “connectors,” or people who say at job interviews that they have dozens of best friends. “It’s like throwing a great party. If you invite a bunch of boring people, they’re not going to dance,” Coffman says.
As a teenager, Jamie Christopher would tap instant messages to make plans with friends, and later she became a Facebook regular.
Now a freckle-faced 25, a first lieutenant and an intelligence officer here, she is using her social networking skills to hunt insurgents and save American lives in Afghanistan.