Liens de la semaine (weekly)

  • tags: socialcrm, socialcustomer, collaborativeenterprise

  • tags: socialcrm, socialcustomer

  • tags: no_tag

    • Closely tied to this is another trend. Seasoned enterprise sales and marketing executives are being successfully lured to Enterprise 2.0 vendors. I spent a lot of time with them and one thing is clear: They are not adopting the party line. Rather they are channeling the passion and energy of cause driven entrepreneurs towards practical value propositions that customers will possibly care about.
    • I’m not in any way suggesting that it’s been easy going for orgs in hi-tech or services, but relatively speaking, hi-tech is traditionally an early adopter of technology enabled innovation and so its natural that a lot of Silicon Valley-esque organizations have jumped in first. In the case of Professional Services, knowledge and expertise is itself the end product. And so making the case that finding better ways to surface and reuse knowledge can more directly improve margins, if done correctly. Two very strong drivers to give E2.0 a shot. Again, some of these are my customers, and at others, I personally know internal champions who are banging their heads against the wall with adoption and cultural issues.
    • Where some organizations/departments have the luxury of being led by the likes of John Chambers (Cisco), Lem Lasher (CSC) and Brad Smith (Intuit) who naturally consider collaborative enterprises to be a necessarily utility to compete effectively and often without ROI prerequisites, most look for far stronger, tangible business case justifications from the get go.
      • It wasn’t all peachy. In a subsequent post, I’ll try and cover some of the following items that I suggest we deal with, pronto.
      • We’re still lacking adequate operational metrics alignment to be taken more seriously.
      • Addressing cultural nuances are certainly an important success factor. But we’re hiding behind cultural arguments as the universal culprit, far more than we rightfully should.
      • The millennial discussion is mostly without substantial evidence and downright asinine.
      • There’s a giant disconnect between today’s customer expectations and the ability of employees to fulfill these expectations. I covered this in my keynote at the International Forum in Milan week before last, and Ill try to add insights from others, based on my discussions.
      • Unnecessary complexity added to design frameworks and to toolsets which, will only overwhelm potential customers.
  • « Rewarding badges and points systems on your intranet €“ social scorecards €“ could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration. If you are new to these concepts you might like Verified Accounts and Leadership Badges or, more likely, The Role of Leaderboards in Online Communities.

    Yesterday I attended the Sharepoint geekfest at The Hilton Sydney. I plonked myself down in the front row, iPad at the ready, to listen to Daniel McPherson (danmc) talk about socialising the business with Sharepoint. His company is ZevenSeas which wins points for having a cool name, I reckon. »

    tags: badges, sharepoint, rewards, games, trust, socialscorecards, reputation, reputationmanagement, humanresources

    • Gaming occurs when people want to climb the leaderboard and cheat €“ or at least don’t play within the spirit of the game €“ to get to the top.
    • The Not Fair Brigade are always around. They will whinge, resign and sue if they don’t get their points that they deserve.
    • That reminds me: tell HR and Legal what you are doing. Don’t stop because they have a fit, but keep them informed. Don’t be misled by the simplicity of these systems. They may well overturn the industrial revolution into a employee revolution. I kid you not.
  • « For first time conference attendees and particularly those not heavily involved in internal initiatives I found some bemusement about the core values of the technology solutions. Despite the rich product feature lists on the expo floor, tire kickers had a hard time understanding what core business values would accrue from purchasing and installing these technologies. »

    tags: enterprise2.0, adoption, value, businessvalue, generationy

    • Viral, grass roots adoption of low cost 2.0 collaboration was briefly all the rage before the world economy collapsed, typically flying under the radar before being cruelly stamped out by those whose management careers felt threatened by apparent self organization.
    • The core problems businesses are interested in solving are fundamentally based on making more money: supposedly altruistic behavior €˜adoption’ is rife with psychological realities and hierarchy challenges which can actually make companies more inefficient.
    • Our work life typically involves being told what to do and where to go to make it happen. We have some self organizational opportunities within certain management boundaries but historically most employees are not comfortable with experimentation within new, unfamiliar technologies.
    • Obviously hopeful ideas that €˜young people’ coming into the workforce will work in the same way as they socialize is optimistic,

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