Using internal blogs as a management tool

collaborationInternal blogs are not a new thing. But, most often, they’re the consequence of isolated initiatives, someone who once says “a blog would be a good thing to manage this project”. Since they’re not a part of a strategic vision and they don’t bring as added value as they could.

Let’s see how internal blogs can improve management.

Consider, as a basic premise, that every employee in your company has a blog. An internal blog, that’s important because what’s said on blog is a private and confidential as what you can put on an intranet. Another significant thing is that it’s not a collective blog or a project manager’s blog where you can comment either…it’s an internal blogging platform…you’ll understand later why this point is so important to me. In this situation, and due to a professionnal context, we’d rather say notepad instead of blog…
So let your employees blog (or write on their notepad), about their job, their win, their best practices, their ideas…and think about what it can bring to the company.

1°) Catching dynamic knowledge

Dynamic knowledge is the part of the employee’s knowledge (thus the company’s kwowledge) that’s never been writen or formalized anywhere…and never would be. It’s about howtos, tips, practices, that are spread from mouth to ear in the offices, in the passages, in front of the coffee machine. It can be the tips a senior gives a junior, regarding his experience. It’s also the company’s memory, it’s values.

If people blog about their job you catch this knowledge that would never had been put in any KM tool.

Have you ever asked to yourself “but…How to do this”…being sure that one person in your company has solved this year ago, or even yesterday…but perharps this guy is in an office in the other side of the planet. And you’ll have to take time to to what’s already been done.

2°) Enhancing the statut of your employees

You could never know all the good ideas your employees have. Most of time they refer to their manager, who refers to his manager who…and the “killing idea” is unexploited. By a keyword search you can know who have ideas about such or such thing, encourage by leaving a comment. Imagine the guy who says “whaaaaa…the big boss knows what I’m doing and encourages me…”. A manager, whatever his level is, can also make a congratulation post.

So you want implicated and motivated people? It’s the only way for the top management to really know what people do in the company and fight against whithholding information which is a real danger for innovation.

3°) Identifying skills, potentials

You can know what people are thinking about, what they suggest, how they’re innovant. Perharps you’ll make up your mind that Mr. X in the accounting service has very good ideas about marketing…and that he’s looking for a career evolution.

An HR Killing app?

4°) Identifying what’s important for you people

You know what’s important for your employees…so what you’ve got to deal with to keep them motivated. Better than an HR survey because you’ve got full time observation.

By this way you can have a good idea of the social climate…feeling things before they happen et improving the company’s stability.

5°) Favorising dialogue

People can comment one each other…they can feel very close to someone who’s working on the same thing, the same problematics and who is on another city, another continent. More than sharing information, they can talk.

You’ll never send an email to a person if you don’t have reasons. Beacause of the notepads you can identify someone and then have a reason to talk with him about common professional problematics.

Furthermore, the management can see who talks whith who and about what…the day they have to build a transversal team they would be able to put together people they’re sure they’ll get on well with each other et make a good work.

6°) Developping collaborative work

People can share, co-build projects and information without being incited. The discussion about one’s idea, improved by comments, can make the idea become a realistic project. By commenting, people also share experience and help one the others.

7°) Shortening distances, improving membership

If you write about what you do, what you think, people will know who you are and what’s your part in the company.

Making people know about you and helping you knowing about others…it enforces the group identity and enhances membership and cohesion.

8°) Being awake

Everyone’s seeking information about his problematics, about the company’s business. Why keep everything for oneself? These kind of information has to be immediately shared, and blogs make it quick and easy to do it.

9°) Making the company an intelligent organization

Co-thinking, sharing, co-building, membership…you’re building a self learning and intelligent company: everyone learns from others, and can benefit from the other’s opinion.

To be followed…;-)

In fact whatever you HR or management problematics are you can find a way to solve it and improve thing by using the most easy to use and community founder tool ever.

Head of People and Business Delivery @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler
Head of People and Business Delivery @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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