Is web 2.O organization-compatible ?

I’m a part of the people who are convinced that web 2.0 tools will change a lot of things inside organisations. But the fact is clearly that organizations are not in a hurry to experiment such changes. While we’re saying “intranet 2.0 is great”, “what we were dreaming about 20 years ago is now possible because of people centric tools” enterprises are still stuck on the side of the road.

How possible they ignore such a change ?

Bringing 2.0 things into organizations is much more that installing new tools. It’s based on uses, on behaviors and so it impacts much more than te classical IT sphere. We’re talking about a 360° change in culture, in management. This change is requested by the effective emergence of the knowledge economy. People are becoming more that workers but source of value by themselves and they need a specific management and specific tools to give all their potential.

The point is not 2.0 tools or not. It’s : “are companies conscious they have to make a wide and deep change in their values, their believings, their management, their organization”. If the answer is “yes” then the second question is “are they ready to aknowledge it and start a change process?”. When the answer will be “yes” and we’ll have to provide them with tools and concept to make the change possible, at this time the interest of web 2.0 tools will be obvious.

The fact is (even if some companies have more maturity about that) 90% are still a the first step : no consciousness (or a deny of consciousness) of that recent changes make many assumptions who lead them become false. That choices are often made considering indicators that are not accurate anymore.

They don’t need to understand “2.0 things” are good for organization. They have to understand they have to change to adapt themselves to a new era. Then, and only then, the rest will follow. As 2.0 is precursory in terms of practices and companies are conservative, the real question is not to know if web (intranets 2.0) is (are) organization-compatible but how to make organizations 2.0-compatible.

At this time we’ll be able to talk about enterprise 2.0.

Bertrand DUPERRINhttps://www.duperrin.com/english
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler
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