Basically, the company of 2007 is identical in every way to that of 1950. It is a group of people and resources united around a common goal (a basic definition, but there are so many…).
So nothing has changed. That’s reassuring. There are still products, employees, equipment, customers and competitors. In that sense, nothing has changed since at least 1920. What made companies successful in 1920, 1930, 1950… can therefore be applied today, and success is just around the corner.
In the end, that’s a bit hasty, isn’t it? Everyone will agree that business has changed quite a bit since then. Or rather, it has adapted, followed suit, willy-nilly, sometimes even unconsciously. But adapting is not the same as changing, and we have to recognise that there comes a day when micro-adjustments are no longer enough and a major overhaul becomes necessary.
Let me give you just one example of what IBM and Ford are currently saying: review the way the company works, rethink the way the individual is treated within the company, reinvent the business model. When a car manufacturer says that it needs to change its business model, it’s almost a century of certainties that are being shattered.
It’s important to understand this change in context if you want to move the company forward. We’ll take a closer look in the next few notes.
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