It’s definitely the hot topic these days. This time it’s McKinsey’s turn to deliver a report on the uses of Web 2.0 in the workplace (available free of charge here, all you have to do is register). The report is fairly short, so I’ll leave you to discover it for yourself. I’ll just highlight one or two points.
The report shows that companies that have invested in Web 2.0 tools are satisfied with their ROI (we’re not told how this is measured). The satisfaction index increases over time, with more “early adopters” expressing satisfaction than the last to take the plunge.
This simply shows us that the tool isn’t everything, and that it’s part of an environment, a human framework… Early adopters have certainly had time to adapt and adopt uses that are consistent with what these tools allow. So it’s only logical that the more time that passes, the greater the gain, because the transition to Web 2.0 is not just a technical one, it also has a major organizational and human component (see here and here).
It’s a bit like a remake of the long tail…
For the rest, there’s nothing to surprise those in the know, but yet more proof for decision-makers that there’s a major trend that needs to be followed, or risk being overtaken by those who are already beginning to acquire a real mastery of its uses.
PS: Thanks to Vincent, a Belgian reader who will recognize himself, for “pushing” this report on me before I came across it myself. If my readers start doing my job for me now….
We also talk about it here
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3 web 2.0 tools enterprises must consider
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Tools on the cloud for “on the ground” benefits
How to integrate innovation in your organization…with your IT dept.
