2.0 adoption : management matters

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images.jpegThere are sentences you read as divine messages since they bring an approach to 2.0 adoption that seems to fit much more enterprises stakes and context than tools-centric visions do.

Seen on Euan Semple’s blog, in response to one of his notes :

… it doesn’t help when you have a management which talks about digital futures and then manages the staff with a Victorian attitude.

Tools won’t be fully efficient untill you build a managerial context which also takes into account the stakes linked to digital, interconnected, social (it’s not an exhaustive list…pick your prefered or add your own items)…enterprise.

The real digital divide doesn’t have so much to do with tools than with the context in which we try to run them.

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Bertrand DUPERRINhttps://www.duperrin.com/english
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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