In the neverending debate about knowing if a “soft ROI” is a real ROI or not, it seems that we can now rely on McKinsey. In fact a lot of people know that a soft ROI is a real ROI…but since their hierarchy doesn’t tell them so they refuse to take it into account in their decisions. And since everybody is waiting for his manager to shift the paradigm, the message has to come from the very top of the company.
And since the very top of the company nearly often trust McKinsey, I’m glad they publishedÂ a study called “Harnessing the Power of your informal employees nertwork” .
If McKinsey says that informal / tacit interactions has a real business value it will help a lot of people to be confortable with the notion of soft ROI, won’t it ?