Changement: Management 2.0
Managers 2.0 must learn to be what Philip Kotter has called â€œleadersâ€. I.e. they must learn to lead change. This implies that they must learn to use people as clever human beings. Above all they must learn to manage groups. No longer consider companies as sets of disconnected individuals. Groups and societies have implicit rules (ethnologistsâ€™ â€œcultureâ€). Their members, more or less consciously, follow these rules. Acting on them instantly transforms the organisation (Jay Forresterâ€™s â€œleverage changeâ€). What scientists call â€œcomplexityâ€ is all about these properties of groups or â€œsocial networksâ€. Web 2.0 has started to use them.