An interesting trend in a tough context when, just the once won’t hurt, many people are predictingt the death of what’s nor been mainstream for at last half a century.
â€¢ 400 people from the biggest international companies registered to attend blueKiwi 2009 version launch event (withÂ Stowe as special speaking guests).and
â€¢ Registrations are not closed yet but theÂconference still attracts hundreds of attendees from all over the world.
My opinion ?
Like I said a few days ago, when crisis come, comapnies focus on business. Comme je le disais il y a quelques temps, . And their thoughts take them to consider new levers as the old ones recently showed their limits. And they find some interesting tracks in the dynamics enterprise 2.0 makes possible. What was previously mainly about curiosity is now more vital, what may explain the success of more business centric events compared to more general public ones.
In brief, business now see in web 2.0 and its declinations new supports for new business approaches instead of tools that may be experienced.
Ps : for those who want to attend LeWeb08, you can have a 20% discount by clicking here.