No enterprise 2.0 without professionalizing web 2.0

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One of the most common barriers to enterprise 2.0 is web 2.0 itself. Many decision makers, when they start their benchmark, logically look at what happens on the web. Some rely on their own experience, some discover a world that’s really new to them, sometimes without understanding it.

This causes issues on two points of the transformation process :

• decision making : when they have to decide whether to launch a social media project and even if they caught the organizational issues that comes before tools, decision makers think of people telling their lives on facebook, “poke” their friends, play vampires against zombies. They think about the links to funny videos his friends send to him and the conversations on his son’s blog’s comment. They think about those who are looking for someone to lunch with is such district, complain about noisy neighbours or the mediocrity of the TV show they’re watching and share their thoughts in real time on twitter.

If they don’t take any distance, this is what they will have in their mind when they will make their decision.

• deployment : deploying a tool is one thing, but the purpose is to improve performance so to make it used for the right reasons. “Share, collaborate and connect” makes  no sense for users. Behaviors that can be seen on the web need to be translated in concrete words in their day to day work context. Beforehand it helps the leaders to vizualive what they are heading to (it’s neither obvious nor unnecessery), down the line it helps users to understand clearly what they are expected to do.

Whatever, a translation of general public usages into business behaviors is needed.

Examples :

• Find one’s college classmates on facebook : search the intranet to find people one doesn’t know yet but that can solve one’s problems. (Need to turn declarative networks in analytic ones).

• Twit one missed the train this morning : mobilize available resources for a true urgency.

• Become “fan of” on Facebook : mobilize people who have a shared interest on a given topic and help them sharing their work, their thoughts in order to achieve their goals faster.

• fill in your facebook profile with your interests and hobbies : make it possible for anybody to know what are your competences, experiences, expertises. Possibly let people to “back” what you say by confirming it.

• Tell your life on your blog : debrief your last mission, your last “win”, in order to share your best practices…or call for help.

• Update your status : say what you’re working on, what you need.

• Vote for a content : help what makes sense for staff at a given moment emerge.

• Comment to say “I agree”, “Cool” : do your management job, teach by the example, encourage / congratulate people.

Other ideas ?

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Bertrand DUPERRINhttps://www.duperrin.com/english
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler
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