My Webcom 2009 in a few words

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You may have a few ideas of what I liked at webcom if you followed my twitts yesterday, but before going deeper into each topic into future posts, here’s what I found really interesting. Some thoughts, ideas, favorites in a jumble

• Don’t refuse abnormality because it’s tomorrow’s normality. Cycles from the one to the other are getting shorter and shorter. Companies have to understand what something that is abnormal today means. It’s, once again, a matter of culture and its impact on decision making and organizational performance.

• “Open is the future”. Open stack, open mesh, open social.. But there are cases when, according to me, it can be counter productive. Anyway it’s the best (and only ?) mean to fight against personal fragmentation on many social platforms, private or corporate, and to turn into a platform centric world into a people centric one. Everything can be portable, not everything must be. Toward an “open governance” ?

• Turning the pyramid model into a network. Nice, I wrote about that this morning. But this just don’t happen by luck and a preliminary analysis is desirable. I was really impressed by Jessica Lipnack (Netage) presentations and the use of the l’Orgscope. According to me it’s an essential approach to design an enterprise 2.0 project, knowing that it as to articulate with the actual corporate structure and its purpose which is to produce, deliver processes. But it implies a deep understanding of how things are actually getting done today.

• Then came the “usual suspect”. Companies are facing challenges that will force them to adopt new tools. Even if there’s nothing new for those who know him, Claude’s approach, relying on demographic, sociological elements and cross-generation dynamics is still relevant. More than the “2.0” dream that relies on unexpected serendipity miracles. Another traditional issue is open innovation about which Innocentive is still relevant according to its deep experience and their record of achievements.

• And a little “family touch to end. The very refreshing presentation made by Cyrille de Lasteyrie (CEO  Hellotipi) had two interests. The first was to show how a strong message could be delivered through storytelling without mentionning a product or service. The second is that he made us think about the sociological dimension of social media, about people’s concerns about privacy an about cross-generations dynamics that are made possible by massive social media adoption within the society. I have no doubt that businesses will have a lot to learn  to what will happen in these family networks because the person that walks though his office’s door is the same than the one who shares pictures of his baby with his family. Beyond constrained behavioral changes, his expectations and fears remain the same in his mind.

A last word about the conference itself. Wifi worked perfectly well what does not happen so often in such events. But it was a pity for all those who couldn’t attend that the streaming didn’t work (but all the videos will be put online soon).

It was my second time at webcom (always in may…I’m affraid of the weather at the november session 😉 ). I attend very few conferences to protect myself from the “bowl” effect : always being with people who think like you often makes you forget the “real enterprise”. Here, a lot of “real” people, looking for answers to their concerns, I really had the impression that something is transmitted instead of self-contragulating among “experts”. Of course, there were the speeches (interesting, no bla-bla that only highlight the speaker without any value for the audience), the business contacts…but also a human contact with the people, the city, I hardly find elswhere. A business event that makes you feel well is so rare…

It’s really worth crossing the ocean. Anyway, we don’t have such a “web, business and enterprise” conference in France. A real pity.

Entreprise 2.0, hiérarchie, innovation participative, montreal, netAge, open innovation, organigrammes, organisation, orgscope, réseaux-sociaux, web-2.0, webcom, webcom2009,décision,performance organisationnelle,